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FORT LAUDERDALE, FL— NFL Charities will donate $1 million to the South Florida NFL Youth Education Towns to fund expansion and support community outreach efforts. For the past 17 years, NFL Charities has donated close to $20 million toward constructing NFL YETs in at-risk neighborhoods since the initiative began in 1993 as a legacy of [...]
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It is official Super Bowl XLIV will be a faceoff between the New Orleans Saints and the Indianapolis Colts at the Sun Life Stadium in Miami, Florida on Feb 7. More and more U.S. sports leagues are courting the lucrative Hispanic market in attempt to tap into an aggressive fan base ready to shell out [...]
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NFL to Blitz Latinos at Super Bowl
Not content with its place as the biggest U.S. sporting event of the year, the National Football League wants to make the Super Bowl the most-watched sports event among Hispanics.
The NFL is gearing up to launch a series of Latino-targeted marketing efforts around Feb. 7’s Super Bowl XLIV with [...]
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Thousands of Hispanic fans wearing bright yellow T-shirts and waving Colombian flags crowded Homestead Miami Speedway Nov. 22 to root for Juan Pablo Montoya in Nascar’s final race of the season.
The Colombian driver finished 38th after a wreck, but helped pull in the largest proportion of first-time fans ever recorded at the racetrack: 55% compared [...]
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If you want to see a piece of interesting Americana don’t miss Pulitzer Prize-winning columnist Leonard Pitts’ column from today’s Miami Herald. Below is an excerpt and link to that opinion piece but what’s even more interesting are the angry online postings its generating so when you read the full story, skip down to the [...]
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MIAMI, FL – The NFL’s observance of Hispanic Heritage Month ends Monday during the Dolphins-New York Jets game in Miami with numerous festivities and community outreach.
In a release Thursday, the league said it plans a grand fiesta at Miami’s Land Shark Stadium. ESPN will televise the contest between the long-time and bitter AFC [...]
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