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SOUTHFIELD, MI – Multicultural ad agency GlobalHue today revealed the results of a new U.S. survey of four major population segments, creating a comprehensive cultural map of a rapidly changing nation and providing marketers with new information on consumers in the New America.
Surveying people in African-American, Hispanic, Asian and non-Hispanic [...]
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Great story circulating all over the web about this. Check it out folks.
http://www.emarketer.com/Article.aspx?R=1007674
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By Gary McCormick, APR,
2010 Chair and CEO of PRSA
Last month in this space, I paid tribute to Betsy Plank, the “first lady of public relations” whose passion for students, education, scholarships, ethics and leadership has had an indelible impact on the public relations profession.
Today, as we begin the celebration of Black History Month, I thought [...]
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NEW YORK, NY - Some members are disputing the Public Relations Society of America (PRSA) decision to integrate its Multicultural Communications Section (MCS) into its Diversity Committee. Last week, PRSA said it would combine the units due to a failure of the multicultural section to meet financial and other benchmarks. To read the full paid [...]
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HOUSTON – The Black Broadcasting Network (BBN), an African American owned and operated Cable Network by Pioneers, Entertainment Attorney Ricky Anderson and Yusef Muhammad, is now available on Verizon FiOS TV Video on Demand (VOD).
BBN is available nationwide (from New York to Los Angeles) on Verizon FiOS TV. The 24/7 network targets an underserved urban [...]
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Top stories for the week of December 14-18, 2009
December 18, 2009
Percentage of black and Hispanic users on Facebook rising
Immigrant advocates plan walk from Miami to Washington
It’s The Allocation, Stupid
December 17, 2009
MIAMI PR JOB ALERT: Opening with FedEX Latin America
Publisher of La Semana, Vea, TV Guia and several other Puerto Rican publications files for bankruptcy
Congressional Hispanic [...]
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NEW YORK, NY- Caregiving is still mostly a woman’s job and many women are putting their career and financial futures on hold as they juggle part-time caregiving and full-time job requirements. This is the reality reported in Caregiving in the U.S. 2009, the most comprehensive examination to date of caregiving in America. The sweeping study [...]
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By Saul Gitlin, Executive Vice President-Strategic Services/New Business, Kang & Lee Advertising
Asian multicultural marketing ‘exploded’ on the corporate scene in the mid 1980’s when Asians garnered the attention of the major telecommunications companies due to their high value as consumers of international calling services. As telecom innovation and offers expanded, Asian consumers remained important to [...]
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Outreach to African Americans is a free public relations and marketing e-book designed to help businesses plan successful campaigns that reach the African American community. The guide is the first in a series of how-to publications created by Promotions West, a multi-ethnic team of PR professionals, to help organizations in their [...]
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WASHINGTON, DC – In a historic year with a new president who symbolizes the growing diversity of our nation, multicultural communications have become a significant area of focus for many companies and organizations, as well as the government. On April 23 PR Newswire and the Public Relations Society of America hosted an in-depth panel presentation [...]
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