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By: Juan Cardenas In 2011, the digital advertising world saw a monumental shift in the way both brands and agencies were thinking about online media buying. It seemed like overnight brands went from
Adsmovil, a mobile advertising network in Latin America and the U.S. Hispanic market, has announced a strategic partnership with Celtra, provider of the first cross-screen HTML5 technology for brand advertising on smartphones,
Agencies say more clients are interested in Android devices and SMS advertising As more consumers interact with brands via both smartphones and feature phones, marketers are approaching mobile advertising in new ways. STRATA, a
Black mobile web users have highest recall rates Mobile users are becoming more accepting of ads on their devices, and as of December 2010 more than a third remember seeing them. Overall, mobile marketing
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