The PR industry’s premier source for Hispanic PR news and views
Posts tagged as:
By Jose Villa
President – Sensis
For those who work in the trenches of Hispanic advertising, you know most Hispanic communications programs are direct response in nature. The biggest ad spenders in the U.S. Hispanic market (auto, retail, telecom and food / beverage) confirm this, as I discussed in greater detail earlier. However, it’s important to keep [...]
{ 0 comments }
By Joe Kutchera
President of dotGlobal
After reading Felipe Korzenny’s and Lee Vann’s column about Hispanics’ adoption of social media relative to other ethnic demographics, a question came to mind: how will social networks affect the acculturation process among Hispanics? The ability to keep in touch with family and friends from countries-of-origin via email, Skype and online [...]
{ 0 comments }
Ad spending in the U.S. media measured by TNS Media Intelligence declined 14.7% during the first nine months of 2009, and the most recent data — a 15.3% decline during the third quarter — suggests that Madison Avenue has yet to pull itself out of recession. According to TNS MI’s estimates, the third quarter of [...]
{ 0 comments }
By Jose Villa
CEO, Sensis
Anyone who has worked in Hispanic marketing has heard this scenario before — a company with an established presence in the U.S. has decided it wants to pursue the Hispanic market (a consumer market it had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and [...]
{ 0 comments }
By Joe Kutchera
President of dotGlobal
How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually, according to Jennifer Stefano, CEO of Border Billboard, who spoke at the Hispanic Retail 360 conference recently, citing a number of Scarborough and chamber of commerce studies.
Do retailers credit this revenue toward a U.S. Hispanic audience [...]
{ 0 comments }
By Jose Villa
CEO, Sensis
As this newsletter celebrates its one-year anniversary, I thought it would be appropriate to get back to some basics. During the course of 50-plus articles, Hispanic marketing experts have discussed a variety of subjects ranging from acculturation to the macro-economy to e-commerce. However, I don’t think enough time has been spent introducing [...]
{ 0 comments }
Allstate is honing in on what’s most important to Hispanic consumers in its Spanish-language integrated communication and marketing national campaign.
The TV commercials, running on Spanish-language networks, are in tune with the tough economic challenges facing consumers today. Created by Lápiz, the Hispanic shop of Chicago-based Leo Burnett, the spots identify with the resourcefulness of Hispanic [...]
{ 0 comments }
Hispanic News
