The marketing at McDonald’s is informed first and foremost by ethnic insights that shape the chain’s marketing to African Americans, Asians and Hispanics. Then McDonald’s lays those insights over work for the general market.
Hispanic PR Techniques: McDonald’s begins ‘La Pachanga’ to the 10th Annual Latin GRAMMY(R) awards with the McDonald’s 2009 ‘Prende La Pachanga’ sweepstakes
OAK BROOK, Ill – McDonald’s is joining the celebration of the 10th Annual Latin GRAMMY Awards in Las Vegas airing live on November 5th from 8 p.m. to 11 p.m. ET/PT on the Univision
Thalia helps launch 'Fiesta Tour McDonald's Music Experience' cross-country initiative developed by Eventus
OAK BROOK – Actress and singer Thalía today helped launch a grass roots national PR initiative called “Fiesta Tour McDonald’s Music Experience” – a cross-country touring exhibit devoted to Latin music memorabilia. Housed in