Ethnic insights form foundations of McDonald’s marketing

The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African Americans, Asians and Hispanics. Then McDonald's lays those insights over work for the general market. "Ethnic segments are leading lifestyle trends," Neil Golden, chief marketer officer of McDonald's USA, told the ANA assembly. He added that his team decided to "start with the ones who are setting the pace." They're also where a lot of the money is. Mr. Golden said 40% of McDonald's current
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Hispanic PR Techniques: McDonald’s begins ‘La Pachanga’ to the 10th Annual Latin GRAMMY(R) awards with the McDonald’s 2009 ‘Prende La Pachanga’ sweepstakes

OAK BROOK, Ill - McDonald's is joining the celebration of the 10th Annual Latin GRAMMY  Awards in Las Vegas airing live on November 5th from 8 p.m. to 11 p.m. ET/PT on the Univision Network, with the McDonald's 2009 "Prende La Pachanga" Sweepstakes, which will award four trips for four to the show among other prizes. Entries are being accepted online at meencanta.com through September 27. Four grand prize winners and up to three guests who must be at least 21 years old will each receive inclusive round-trip
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Thalia helps launch 'Fiesta Tour McDonald's Music Experience' cross-country initiative developed by Eventus

OAK BROOK - Actress and singer Thalía today helped launch a grass roots national PR initiative called "Fiesta Tour McDonald's Music Experience" - a cross-country touring exhibit devoted to Latin music memorabilia.  Housed in a 50-foot vehicle, the museum on wheels was developed by Miami-based Eventus as part of its efforts tied to the Latin Grammy Awards.  The Fiesta Tour will make stops in New York this weekend, and will appear in Chicago on the weekend of July 25. Stops in eight other cities are set for between
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