Mami Bloggers Hosting National Twitter Party Send-off for PapiBlogger’s Family Road Trip this Thursday

Some of the nation’s most influential “mami bloggers” will be hosting a national Tweet Up “Send Off” party this Thursday, June 17 from 7 to 8:30 p.m. ET for PapiBlogger as he and his family prepare for the Father’s Day launch of their epic, 10,000, 34-state PapiBlogger Family Roadtrip.

The Twitter party is being hosted by Mama Contemporanea @mcontemporanea, MamaLatinaTips @mamalatina, Mejorandomihogar @mejoramihogar, Thoughts of a Mommy @thoughtsofamomy, and other influential Latina mommy bloggers.The road trip is being sponsored by Chevrolet, McDonald’s, Sprint Nextel and Sony. (more…)

Top Multicultural Brand Leaders from General Mills, State Farm and McDonald’s will keynote Hispanic PR & Social Media Conference, May 10-12


Rudy Rodriguez


Mike Fernandez


Bill Whitman


-       Updated conference schedule now features whopping 24 sessions and more than 60 presenters

-       Speakers include wide variety of brands ranging from Microsoft to Wal-mart

-       New conference sponsors include technology partner Sony Electronics, The Axis Agency and Sensis

DALLAS, TX — Three of the nation’s top multicultural marketing leaders from General Mills, State Farm and McDonald’s have been confirmed to keynote the 2010 Hispanic PR & Social Marketing Conference taking place May 10-12 at the Sheraton hotel in downtown Dallas.

Conference keynote addresses will be presented by Rudy Rodriguez, Director of Multicultural Marketing for General Mills, Mike Fernandez, Vice President of Public Affairs for State Farm and Co-Chair of the Institute for Public Relations and Bill Whitman Jr., Vice President of Communications for McDonald’s USA.

In the spirit of the conference’s strong Hispanic social media focus Rodriguez will keynote on “Building Digital Expertise To Win With Hispanics.”  Fernandez will kick off the conference with a keynote titled “I Know You Want Me…But it Takes More Than An Accent to Get Me.”  Whitman Jr.’s presentation will focus on why a multicultural approach is key to a winning strategy. (more…)

Ronald McDonald House Charities/Hispanic American Commitment to Education Resources are accepting applications

 OAK BROOK, Ill.- The Ronald McDonald House Charities®/Hispanic American Commitment to Education Resources (RMHC/HACER) Scholarship Program is now accepting applications from high school seniors through February 16, 2010. 

 “Ronald McDonald House Charities is proud to begin its 25th year of supporting the RMHC/HACER scholarship program through a strong collaboration with the entire McDonald’s® system,” said Marty Coyne, President and CEO, Ronald McDonald House Charities.  “We’re very pleased that thousands of Hispanic students across the country have fulfilled their college dreams with the help of an RMHC/HACER scholarship and we look forward to continuing our long standing commitment to education and our future leaders.”

RMHC/Hispanic American Commitment to Educational Resources® (HACER®)*, which awards thirteen $1,000 and two $5,000 scholarships to Latino high school seniors

RMHC/Hispanic American Commitment to Educational Resources® (HACER®)*, which awards thirteen $1,000 and two $5,000 scholarships to Latino high school seniors

RMHC/HACER is a program of Ronald McDonald House Charities and its local chapters. The program is supported through the efforts of local community leaders and the entire McDonald’s system, including McDonald’s Corporation, McDonald’s owner/operators and suppliers.

Seniors of Hispanic descent set to graduate in 2010 are encouraged to apply by downloading an application here

Ethnic insights form foundations of McDonald’s marketing

The marketing at McDonald’s is informed first and foremost by ethnic insights that shape the chain’s marketing to African Americans, Asians and Hispanics. Then McDonald’s lays those insights over work for the general market.

“Ethnic segments are leading lifestyle trends,” Neil Golden, chief marketer officer of McDonald’s USA, told the ANA assembly. He added that his team decided to “start with the ones who are setting the pace.”

They’re also where a lot of the money is. Mr. Golden said 40% of McDonald’s current U.S. business comes from the Hispanic, Asian and African-American markets, and 50% of consumers under the age of 13 are from those segments. “And they’re among our most loyal users,” Mr. Golden said.  To read the full story click here.

Hispanic PR Techniques: McDonald’s begins ‘La Pachanga’ to the 10th Annual Latin GRAMMY(R) awards with the McDonald’s 2009 ‘Prende La Pachanga’ sweepstakes

OAK BROOK, Ill – McDonald’s is joining the celebration of the 10th Annual Latin GRAMMY  Awards in Las Vegas airing live on November 5th from 8 p.m. to 11 p.m. ET/PT on the Univision Network, with the McDonald’s 2009 “Prende La Pachanga” Sweepstakes, which will award four trips for four to the show among other prizes. Entries are being accepted online at through September 27.

Four grand prize winners and up to three guests who must be at least 21 years old will each receive inclusive round-trip airfares, hotel accommodations, VIP passes to the awards ceremony and access to the official Latin GRAMMY After Party. Winners will also receive a $500 gift card, $50 McDonald’s Arch Card  and will get to choose one of the following; a video camera, MP3 player, car speakers or a gift card to download music.

“McDonald’s is pleased to return as a sponsor of the Latin GRAMMY Awards and to provide four lucky winners and their guests the chance to experience Latin music history, as McDonald’s VIP guests at this year’s milestone Latin GRAMMY Awards ceremony,” said Cristina Vilella, Director of Marketing, McDonald’s.

Additional winners will receive prizes that include headphones, $200 gift cards to download music and $20 McDonald’s Arch Cards.

No purchase is necessary. See for complete details.

Thalia helps launch 'Fiesta Tour McDonald's Music Experience' cross-country initiative developed by Eventus

OAK BROOK - Actress and singer Thalía today helped launch a grass roots national PR initiative called “Fiesta Tour McDonald’s Music Experience” – a cross-country touring exhibit devoted to Latin music memorabilia.  Housed in a 50-foot vehicle, the museum on wheels was developed by ThaliaMiami-based Eventus as part of its efforts tied to the Latin Grammy Awards.  The Fiesta Tour will make stops in New York this weekend, and will appear in Chicago on the weekend of July 25.

Stops in eight other cities are set for between September, October and November. Among those whose personal effects are on display are Ricky Martin, Maná, Ivy Queen and the late Celia Cruz. Thalía donated an outfit worn at the 2008 Premios Juventud awards to the Fiesta Tour.

“The Fiesta Tour McDonald’s exhibit celebrates Hispanics’ love for music and recognizes artists like Thalia who has demonstrated such a strong commitment to education and whose music not only lives in the heart of the community but is part of our cultural roots,said Cristina Vilella, Director of Marketing, McDonald’s. “