Top Multicultural Brand Leaders from General Mills, State Farm and McDonald’s will keynote Hispanic PR & Social Media Conference, May 10-12

Rudy Rodriguez, Director of Multicultural Marketing for General Mills

        -       Updated conference schedule now features whopping 24 sessions and more than 60 presenters -       Speakers include wide variety of brands ranging from Microsoft to Wal-mart -       New conference sponsors include technology partner Sony Electronics, The Axis Agency and Sensis DALLAS, TX — Three of the nation’s top multicultural marketing leaders from General Mills, State Farm and McDonald’s have been confirmed to keynote the 2010 Hispanic
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Ronald McDonald House Charities/Hispanic American Commitment to Education Resources are accepting applications

RMHC/Hispanic American Commitment to Educational Resources® (HACER®)*, which awards thirteen $1,000 and two $5,000 scholarships to Latino high school seniors

 OAK BROOK, Ill.- The Ronald McDonald House Charities®/Hispanic American Commitment to Education Resources (RMHC/HACER) Scholarship Program is now accepting applications from high school seniors through February 16, 2010.   "Ronald McDonald House Charities is proud to begin its 25th year of supporting the RMHC/HACER scholarship program through a strong collaboration with the entire McDonald's® system," said Marty Coyne, President and CEO, Ronald McDonald House Charities.  "We're very pleased that thousands of
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Ethnic insights form foundations of McDonald’s marketing

The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African Americans, Asians and Hispanics. Then McDonald's lays those insights over work for the general market. "Ethnic segments are leading lifestyle trends," Neil Golden, chief marketer officer of McDonald's USA, told the ANA assembly. He added that his team decided to "start with the ones who are setting the pace." They're also where a lot of the money is. Mr. Golden said 40% of McDonald's current
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Hispanic PR Techniques: McDonald’s begins ‘La Pachanga’ to the 10th Annual Latin GRAMMY(R) awards with the McDonald’s 2009 ‘Prende La Pachanga’ sweepstakes

OAK BROOK, Ill - McDonald's is joining the celebration of the 10th Annual Latin GRAMMY  Awards in Las Vegas airing live on November 5th from 8 p.m. to 11 p.m. ET/PT on the Univision Network, with the McDonald's 2009 "Prende La Pachanga" Sweepstakes, which will award four trips for four to the show among other prizes. Entries are being accepted online at through September 27. Four grand prize winners and up to three guests who must be at least 21 years old will each receive inclusive round-trip
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Thalia helps launch 'Fiesta Tour McDonald's Music Experience' cross-country initiative developed by Eventus

OAK BROOK - Actress and singer Thalía today helped launch a grass roots national PR initiative called "Fiesta Tour McDonald's Music Experience" - a cross-country touring exhibit devoted to Latin music memorabilia.  Housed in a 50-foot vehicle, the museum on wheels was developed by Miami-based Eventus as part of its efforts tied to the Latin Grammy Awards.  The Fiesta Tour will make stops in New York this weekend, and will appear in Chicago on the weekend of July 25. Stops in eight other cities are set for between
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