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It is official Super Bowl XLIV will be a faceoff between the New Orleans Saints and the Indianapolis Colts at the Sun Life Stadium in Miami, Florida on Feb 7. More and more U.S. sports leagues are courting the lucrative Hispanic market in attempt to tap into an aggressive fan base ready to shell out [...]
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Top stories for the week of December 14-18, 2009
December 18, 2009
Percentage of black and Hispanic users on Facebook rising
Immigrant advocates plan walk from Miami to Washington
It’s The Allocation, Stupid
December 17, 2009
MIAMI PR JOB ALERT: Opening with FedEX Latin America
Publisher of La Semana, Vea, TV Guia and several other Puerto Rican publications files for bankruptcy
Congressional Hispanic [...]
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By Wilson Camelo
We sometimes don’t realize the obvious until someone points it out, as James Carville famously did during the 1992 presidential election, saying, “It’s the economy, stupid.” This is often the case with budgeting for Hispanic marketing.
Have you said any of these lines or one similar following a pitch by an agency or Spanish-language [...]
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By Lea-Ann Germinder
APR, Fellow PRSA, president, Germinder & Associates
(Workshop held at the PRSA 2009 International Conference (Nov. 8, 2009) – Hosted by the International Section and the Global Alliance for PR at the PRSA International conference that just concluded in San Diego)
We have the longest common border in the world, yet can we find intellectual [...]
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Hispanic News