By Lee Van
CEO, Captura Group
Content has always been king, but probably never more so than in today’s Hispanic online market.
Social media have completely changed the nature of how content for online consumption is produced. Companies must now speak to
consumers through content that’s less formal, more timely, shorter and ultimately more engaging.
The social Internet has opened [...]
By Lee Vann
CEO, Captura Group
When hiring for Captura Group, I am always on the look-out for people who combine an innate understanding of the Hispanic culture and digital medium. When I met Jennifer Manriquez a couple of years ago, I realized that she possessed both qualities and something more. She and her family represent [...]
By Lee Vann
President, Captura Group
Astronaut José Hernández, a/k/a @Astro_Jose, tweets in both English and Spanish to 100,000 people who have been following his remarkable life from field-worker as a child in northern California to outer space.
It’s not hard for him to find followers these days.
The majority of online Americans now visit social networking sites, and [...]
By Lee Vann
CEO of Captura Group
We recently hired an intern named Tony to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realize that he personifies the online Hispanic consumers that we marketers are trying so hard to reach.
Below, I introduce you to Tony and [...]
Lee Vann
CEO of Captura Group
Social media. The venue once viewed as “teens only” has by all accounts turned the corner to adult and corporate embrace. Millions of people now turn to blogs, social networks, and video as their primary source of news, opinion, and entertainment.
Traditionally, Hispanics have relied on the original concept of “social networks” [...]
Lee Vann
CEO of Captura Group
Yahoo and Microsoft’s recently announced a search partnership where Microsoft’s newest search engine, Bing.com, will power Yahoo’s search functions while Yahoo handles ad sales. The deal will not be fully consummated until some point in 2010, but it is important to understand the ramifications for the Hispanic online market today.
The US [...]
By Lee Van
CEO of Captura Group
I recently had the opportunity to chat with Kevin Conroy, president of Univision Interactive Media, and Mark Lopez, COO of Terra Networks, about the current state of the Hispanic online market and how the each company is responding to the fact that Hispanics are extremely engaged with social media.
Both Mark [...]
Hispanic News
