Eugenio Derbez to host star-studded 15th annual Latin GRAMMYs



Latin Grammy Awards (


Current nominees Pablo Alborán, Camila, J Balvin,  Jesse & Joy, La Arrolladora Banda El Limón De René Camacho, and La Original Banda El Limón de Salvador Lizárraga as well as GRAMMY® and Latin GRAMMY® winner Ricky Martin are set to perform at theLatin GRAMMY®s’ 15th anniversary telecast. Actor/comedian Eugenio Derbez will host the 15th Annual Latin GRAMMY Awards (#LatinGRAMMY), which will take place Nov. 20 at the MGM Grand Garden Arena in Las Vegas and will air live on the Univision Network from 8 – 11 p.m. ET/PT (7 p.m. Central). A limited number of tickets are available for purchase through or For updates and breaking news, please visit as well as The Latin Recording Academy®‘s social networks on Twitter (@LatinGRAMMYs) and Facebook.

Pablo Alborán is nominated for Record Of The Year for “Dónde Está El Amor” (Featuring Jesse & Joy).

Latin GRAMMY winners Camila and Jesse & Joy as well as J Balvin each have three nominations: Camila is up for Record Of The Year for “Decidiste Dejarme” and Album Of The Year and Best Contemporary Pop Vocal Album for Elypse; Jesse & Joy are up for Record Of The Year for “Dónde Está El Amor,” Song Of The Year for “Mi Tesoro” and Best Long Form Music Video for Documental De La Gira “Soltando Al Perro”; and J Balvin is nominated for Best Urban Performance and Best Urban Song for “6AM” (Featuring Farruko) and Best Urban Music Album for La Familia.

In the Best Banda Album category La Arrolladora Banda El Limón De René Camacho are up for Gracias Por Creer and La Original Banda El Limón De Salvador Lizárraga are nominated for Fin De Semana.

The 15th Latin GRAMMY Awards will be supported on radio via Univision Radio (the official Spanish-language radio network of the Latin GRAMMY Awards), and highlighted at and, including video interviews and photos, an extensive archive of past shows, a live-blog, and dedicated forums for fans to share their excitement leading up to the live broadcast. Additionally, the telecast will be distributed internationally to more than 80 countries.

Once again, will offer exclusive behind the scenes coverage of the 15th Annual Latin GRAMMY Awards on Latin GRAMMY en Vivo.  The live stream will include interviews from various locations including the green-carpet arrivals, The Latin GRAMMY Premiere Ceremony, backstage, and the media center beginning at 2 p.m. PT/5 p.m. ET.

Preceding the Awards telecast, Univision will present exclusive “Noche De Estrellas” (“Night Of The Stars”) coverage of the celebrity arrivals direct from the Latin GRAMMY Awards green carpet starting at 7 p.m. ET/PT (6 p.m. Central). Hosted by television personalities Giselle Blondet, Chiquinquira Delgado, Alejandra Espinoza, Raúl de Molina, Rodner Figueroa and Tony Dandadres — “Noche De Estrellas” will feature live interviews and commentary on the stars and their fashion, and will provide viewers an intimate look at Latin music’s most glamorous gala event while connecting fans with their favorite celebrities via social media.


Goya opens West Coast distribution center for healthy foods



Goya Foods of California celebrates opening of new distribution center to support consumer demand of healthy product line. (PR Newswire, Goya Foods)

Goya Foods, the largest Hispanic-owned food company in the United States, expands its West Coast headquarters with a new facility and distribution center in Southern California in response to the increased consumer demand of Goya’s healthy and nutritious products.

As the only Hispanic food company to offer consumers an entire line of low sodium, organic, diet and sugar free products, the 250,000 square foot facility will boost Goya’s distribution capabilities of healthy and authentic Latin food and strengthen the company’s position and growth in the West. “Based on our current sales and the influence of Latin culture on the food industry, it’s an opportune time to expand in California, a marketable region that represents high-growth for Goya,” says Robert A. Unanue, who spearheaded the expansion of Goya California and whose great grandfather Don Prudencio founded Goya Foods in 1936.  “The new California facility will allow us to accelerate our reach and secure our position in one of the top regions of the United States while simultaneously allowing us to focus on the expansion of our healthy product lines.”

The new facility will act as Goya’s West Coast hub and service the surrounding states, including ArizonaNevadaOregonWashingtonand Utah. The new center features a new warehouse management system, increased capacity for packing, freezing, and railroad transportation that strategically runs through the West Coast and links to Goya’s new facility in Houston, Texas.

As part of Goya’s 2011 collaboration with First Lady Michelle Obama’s MyPlate / MiPlato campaign, Goya has focused on expanding its healthy product lines that feature a variety of over 40 low sodium and organic beans, organic rice, brown rice, quinoa, beans, vegetables, frozen vegetables and fruits, coconut water, diet beverages, as well as household staples like olive oil and low sodium condiments.  “Goya’s new California facility is part of the company’s $300 million global expansion of four new state of the art manufacturing, production and distribution facilities in TexasGeorgia, and New Jersey, and will play a significant role in supporting our efforts to provide healthy products,” says Bob Unanue, President of Goya Foods.  “Since our collaboration with First Lady Michelle Obama, we’ve printed over 336 million cans marked with the MyPlate logo.  We’ve not only provided consumers with healthy options that have ‘good taste, are good for you and of good value,’ key elements that resonate with our popular tagline ‘If It’s Goya, It Has To Be Good,’ but we’ve provided the educational materials and aligned our overall communications in order to really make a difference in the well-being of our consumers.”  Each of Goya’s new facilities will help reach new consumers and strengthen the Goya brand throughout the United States and internationally.

iHeartRadio adds Pitbull, Becky G, and other celebs to Fiesta Latina lineup


iHeartRadio Fiesta Latina 2014 (

iHeartMedia has announced PitbullJ. Balvin, and Becky G as new additions to its first-ever “iHeartRadio Fiesta Latina presented by Sprint” line-up. The inaugural iHeartRadio Fiesta Latina will celebrate the most popular in Latin music, with a tremendous group of artists, including already-announced performers Ricky Martin, Roberto Tapia, Alejandra Guzmán, Prince Royce, La Original Banda El Limón with a special guest appearance by Voz A Voz, Daddy Yankee, Jesse & Joy, and other special surprise guests.

The iHeartRadio Fiesta Latina is the newest of iHeartMedia’s incredibly successful major concert events, taking the power of its hugely successful iHeartRadio Music Festival to Latin music fans. 
The iHeartRadio Fiesta Latina will be held on Saturday, November 22nd, at The Forum in Los Angeles, California.
For more details, click here

Latino GM employees bring focus on education, work ethic to the car brand



Beyond their careers at GM, Raul Villarreal and Tony Argote share a mission at the company: helping to recruit, mentor and support Latinos. (GM/The AXIS Agency)


The number of Hispanics employed by General Motors is on the rise. They are participating in almost all aspects of the business including manufacturing, engineering, logistics, IT, marketing and sales. Most of them are active members of GM’s Hispanic Initiative Team (GMHIT), the company’s award-winning Employee Resource Group which focuses on promoting the value of diversity, supporting Hispanics within the company, and connecting GM with the Hispanic community. Their stories can motivate young students and others who are interested in working in this field.

Raul Villarreal and Tony Argote are just two of the Hispanic employees that are making a difference at GM. They each have different roles within the company and their perspectives reflect the variety of experiences that Hispanics will find when pursuing a career in the automotive industry.

Raul Villarreal is a native Texan who has a wealth of knowledge and experience in manufacturing with General Motors. Raul has held different positions at GM in the United States, Canada, and Spain, and is currently the Paint Area Manager at the Arlington Assembly Plant, where GM employees apply themselves on all the science, technology, engineering and math (STEM) fields of work.  His responsibilities include supporting the production of the 2015 Cadillac Escalade, Cadillac Escalade ESV, Chevrolet Suburban, Chevrolet Tahoe, GMC Yukon, and GMC Yukon XL, among others. “As an advocate of success through education in our communities and GM, my passion continues to be higher education towards a pipeline of highly skilled professionals that support economic growth and development for all!” he says.

The immigrant mindset runs deep through his veins. Raul says that he learned his strong work ethic and the power of hard work from his grandfather, who crossed the Mexican border alone at the age of 14 to better himself and pursue the American Dream.

Tony Argote is another example of a Hispanic story of success on the company. Son of Cuban immigrants, and the first in his family to obtain a college degree, Tony started his career at GM in 2005, when he arrived as a student participating in the cooperative education program through the Georgia Institute of Technology after his first assignment working on the corporate fuel economy model, he worked on various elements of vehicle electrification from hardware design and release to system integration and controls. Tony is part of the Full-Size Truck / SUV Program team and gets to work on the GMC Yukon and Sierra, while helping to lead STEM initiatives at GM and beyond.

In the summer of 2009, Tony joined forces with peers at General Motors to found Green Place Detroit, a non-profit organization focused on volunteering after school and on weekends at a predominantly Hispanic Middle and High School in Southeast Detroit. The program also focuses on demonstrations of STEM and sustainability concepts through building and maintaining an urban garden.

“I’m thankful for the opportunities and support I received along the way,” says Argote. “Now it’s my turn to lend a hand and point the way,” he adds.

As proud Latinos, Raul and Tony are helping recruit Latinos, acting as mentors and supporting them within the company and in the community. While Tony has served in community organizations from after school programs to founding college organizations for the last 10 years, Raul is dedicated to help students obtain college scholarships while mentoring and coaching them towards STEM fields of work.

Raul and Tony share the same dream. They want to see more Latinos working at GM. That is why they were at the Great Minds in STEM Conference with GMC in October. They were part of the team that is helping to build the talent pipeline that will bring the next generation of Hispanics to the auto industry.


WAPA to premiere Spanish-language primetime newscast for U.S. Latinos


Noticentro América will debut on October 27th (WAPA,

Starting Monday, October 27, 2014, U.S. Hispanics will be able to enjoy a new Spanish-language primetime newscast produced specifically for the U.S. market by Puerto Rico’s leading broadcast network, WAPA Television. The hour-long program, “Noticentro America,” will air live and exclusively on WAPA’s U.S. sister cable network, WAPA America, Monday-Friday at 8pm ET/5pm PT. WAPA America is available nationwide and is distributed by all major cable, satellite and telco providers.

“Noticentro America” will feature stories of interest to U.S. Hispanics with a special emphasis on news from Puerto Rico and the U.S. Hispanic market, focusing on topics such as immigration, education, personal finance, health, culture, and technology.

“WAPA has the most advanced news technology in Puerto Rico and an award-winning news team that produces the most news on the island,” said Jose E. Ramos, President of WAPA Television. “We saw the opportunity to leverage our unparalleled resources to produce a high-caliber national news program that caters to the unique interests of U.S. Hispanics.”

“Puerto Ricans are the second-largest Hispanic group in the U.S., and this is the first news program produced in Puerto Rico tailored for U.S. viewers,” said Alan J. Sokol, President of Hemisphere Media Group, WAPA’s parent company. “This underscores Hemisphere’s commitment to innovate and invest in original programming that appeals to U.S. Hispanic audiences.”

Experienced and popular Puerto Rican journalists Pedro Rosa Nales and Monika Candelaria will co-anchor the program, which will feature special reporting from Guillermo Jose Torres Jr. and sports updates from Kefren Velazquez. Veteran meteorologist Deborah Martorell will present weather updates for key U.S. cities.

Enrique Cruz, Vice President and News Director of WAPA Television, will oversee the production. Renato Rivera will serve as Executive Producer and Griselle Sierra as Producer.

Launched in the U.S. in 2004, WAPA America broadcasts approximately 75 hours per week of original news and entertainment programming, as well as local movies, telenovelas and major sporting events like “Baloncesto Superior Nacional” (National Superior Basketball), Puerto Rico’s most popular professional sports league.


Nat Geo Mundo receives first-ever International Emmy Award nomination



Nat Geo Mundo

Nat Geo Mundo Twitter profile


Nat Geo Mundo this week received the network’s first-ever International Emmy Award nomination since its launch three years ago. The nomination recognized the Spanish-language cable channel’s original production,”Temple de Acero,” for the newly created category, Non-English Language US Primetime Program.

“Temple de Acero” is a documentary series that follows 12 Hispanic U.S. military veterans  who fought in Afghanistan and Iraq. Unveiling their motivations to enlist, their experiences while at war and the deep impact it has had on their lives.

“We are thrilled and honored to be recognized with this first Emmy nomination. As a young network, we are committed to producing high-quality original programming that offers stories that resonate with our loyal US Hispanic audience,” said Carmen Larios, SVP of Programming and Development.

Other nominees in this category include Telemundo’s successful productions “Pasion Prohibida”, “La Patrona” and “El Senor de los Cielos”.


Deepak Chopra’s 21-day meditation challenge reaches out to Spanish-speaking community



Deepak Chopra and Ismael Cala, Deepak Chopra Mediation Center Facebook page

The Chopra Center and Cala Enterprises present “Creating Abundance,” a 21-day meditation challenge, for the first time in Spanish and free of charge, with Deepak Chopra and Ismael Cala. It is an easy, personal and inspiring method for learning to meditate in 21 days with audio meditations. Each day participants will receive:

  • Guided meditations by Chopra and Cala.
  • Practical advice for creating infinite abundance in your life.

More than three million people from 194 countries have participated in the challenge. It is now hoped that hundreds of thousands of people in Latin America and Spain will avail themselves of this opportunity.

The “Creating Abundance” challenge begins on November 17. Registration is completely free at

“I am very enthusiastic about the expansion of the 21-day meditation challenge in Spanish with Ismael Cala. It is an opportunity to reach the Spanish-speaking world with practical tools that yield proven benefits for physical, mental and emotional health and wellbeing,” said Deepak Chopra.

Ismael Cala says, “It is an extraordinary honor to work with master Chopra on this challenge. Together we want to help a great many people in Spain and Latin America to create abundance through meditation. Learning to meditate is one of the great paths that has transformed my life.”

Peter Dobrow named mun2 VP of Communications



Peter Dobrow (NBC-Universal)

Peter Dobrow has joined NBCUniversal’s mun2 as VP of Communications.

Dobrow joins the mun2 team as the network has been undergoing a transformation both in programming and personnel throughout 2014. He’ll be reporting to mun2 president Ruben Mendiola who joined the company in June.

In his new position, Dobrow will be working with Alfredo Richard, SVP, Corporate Communications at Hispanic Enterprises and Content, NBCUniversal. Their areas of focus include trade and consumer media trade relations, internal communications and corporate brand positioning.

Dobrow was previously employed by Comcast Corporation as executive director of Corporate Communications, where he worked on multicultural initiatives, Internet and digital offerings and the launch of XFINITY Latino, among other projects. Mendiola was previously employed by Comcast Cable, serving as SVP and GM of Multicultural Services.

“Peter brings a wealth of industry knowledge and strategic communications expertise to mun2,” Mendiola said in a statement. “As we enter this exciting time in our network’s history, and make the forward leaps to transform our brand and deliver a premium viewing experience, I’m pleased that Peter will be at the forefront of sharing our teams’ efforts with each one of our valued stakeholders.”

Dobrow’s first day on the job was Sept. 30, when he joined a press screening of Mexican singer Gloria Trevi’s new reality series A Toda Gloria at Soho House in West Hollywood. Mendiola was also present and personally greeted journalists, label executives and the network’s new star.

“Great things are happening at mun2, and there’s a lot more to come,” Dobrow said exclusively to Billboard through an e-mail. “I’m excited to join Ruben Mendiola’s team during this early stage of the network’s transformation.”

Before landing at Comcast in 2010, Dobrow was director of External Communications at T-Mobile USA, where he led public relations, multicultural communications and sports marketing communications, among other work. He was also previously employed by ConceptBlue Marketing Communications & Publicity as VP and managing partner.

Dobrow, who is based in Los Angeles, earned his bachelor’s degree in communications at Rutgers University.

Aramark honors La Casa de Esperanza CEO with community Executive Leadership Award



PR Newswire

 Dr. Anselmo Villarreal, President and CEO of La Casa de Esperanza, Inc. in Waukesha, WI, was honored today with the 2014 Peter B. Goldberg Aramark Building Community Executive Leadership Award in recognition of his innovative and inspirational work to create strong families and communities. The recognition includes a $40,000 Aramark grant to La Casa de Esperanza.

The award was announced by Aramark, a global leader delivering food, facilities and uniform services, and the Alliance for Strong Families and Communities, (Alliance), during the Alliance National Conference in Pittsburgh earlier today. The award is part of Aramark Building Community, the company’s philanthropic and volunteer program dedicated to enriching and nourishing lives by creating opportunities for people to lead healthier lifestyles and succeed in the workplace, in partnership with local community centers.

“Our panel of judges was highly impressed with Anselmo’s vision for La Casa, and his vision for the role community centers play in building strong neighborhoods,” said Bev Dribin, Aramark Vice President of Community Relations. “Aramark’s mission is to enrich and nourish lives every day, not only for our customers and clients, but also in our communities. This award recognizes the value of inspirational and effective community center leadership.”

Villarreal joined La Casa 24 years ago, and under his leadership, the organization has grown to an $18 million organization that serves more than 200,000 people in need each year while continuously expanding its programs and services to meet the needs of the community.

During his tenure, he and La Casa de Esperanza have been recognized both locally and nationally. Villarreal has been honored by the last two mayors of the city of Waukesha, receiving “keys to the city.”  On the national level, La Casa’s Children, Family and Youth Program received the National Council of La Raza / Annie E. Casey Foundation “Family Strengthening Award,” given to only four organizations nationwide.

“As a true servant-leader and advocate for those less fortunate, Anselmo Villarreal personifies the qualities of the Peter B. GoldbergAramark Building Community Executive Leadership Award. I am honored to call Anselmo a longtime friend and the Alliance is especially lucky to have him within its network,” said Susan Dreyfus, President and CEO of the Alliance. “Anselmo has truly made the Waukeshaarea a better place by leading with integrity, respect, and inspiration, continually moving beyond the status quo.”

Villarreal has served on the boards of multiple organizations, including The Alliance for Children and Families. He has also served on the boards of the National Council of La Raza, the Consumer Advisory Council of the Federal Reserve Board and Southwest Key, one of the nation’s largest nonprofits serving the Latino community.

Villarreal said that the award grant would help La Casa open its new charter school in 2015, and added that the award is very meaningful for the community.

“Aramark’s dedication to community building is one of many indications that it is an exemplary corporate citizen,” he added.

Through the Peter B. Goldberg Aramark Building Community Executive Leadership Award, now in its fourth year, Aramark recognizes and showcases outstanding community center leadership and fosters greater awareness of the important work they do. The award was named in memory of Peter Goldberg, who served as president and CEO of the Alliance for Children and Families and CEO of United Neighborhood Centers of America until 2011.

More than two dozen Alliance organizations submitted applications for the 2014 awards. An external panel of judges with expertise and leadership in the neighborhood revitalization movement, higher education, corporations, and foundations selected the winner.

“It is an incredible honor to receive this award. Peter was a friend, and one of the most effective leaders I’ve met. I aim to be a little like him,” said Villarreal.

Toyota Hispanic Business Strategy Leader Patricia Salas Pineda named among 25 Most Powerful Latinas


Patricia Salas-Pineda (Toyota Press Room,


The readers of People en Español selected Patricia Salas Pineda, group vice president of the Hispanic Business Strategy Group at Toyota Motor North America as one of the 25 Most Powerful Latinas of 2014.   Pineda joined co-honorees at a gala luncheon here today.  This is the fifth consecutive year that the magazine recognizes a select group of Latinas from the arts, business, journalism and community service who are known for exceptional valor, determination and strength in their pursuits.

As the highest-ranking Hispanic executive at Toyota North America, Pineda leads a newly formed strategy group chartered with taking Toyota’s number-one position in Hispanic consumer preference to new levels.  Her 30-year career with the world’s largest automaker has included roles as general counsel and head of the Toyota U.S.A. Foundation and national philanthropy.

Born in California to Mexican-American parents, Pineda relies on her cultural heritage to inform her work bringing Toyota closer to Hispanic consumers through community engagement and programs for social good, like Abróchate a la Vida, the child car safety education program from Cincinnati Children’s Hospital which she championed 10 years ago and now operates in 14 cities.

“I feel very grateful to have had such a successful career at Toyota, and am truly honored to be in the company of Latina trailblazers,” Pineda said.  “I hope that my example will inspire junior and mid-career Latinas to pursue their dreams in corporate America or whatever their field of interest may be.”

The recognition of People en Español ‘s 25 Most Powerful Latinas was made possible by an online poll of readers with the winners garnering the most votes overall.  The special edition of the magazine hit newsstands on October 10.

OrthoNOW Orthopedic Urgent Care Center and L2L Marketing Honored for Multicultural Campaign by DTC Perspectives


L2L Marketing + Communications

On the heels of winning Silver for Best Multicultural Hospital Marketing Campaign of the Year, OrthoNOW® Orthopedic Urgent Care Center and Latin2Latin Marketing + Communications (L2L) received Bronze for Best Multicultural Hospital Campaign by DTC Perspectives, the leading publishing, conference, and consulting company specializing in the area of consumer marketing of pharmaceutical and healthcare products.  The announcement was made during its Third Annual Multicultural Health (MCH) National Conference in Atlanta.  The geo-targeted, multi-platform advertising and PR campaign was created by L2L for OrthoNOW® Urgent Care Center, a walk-in care clinic located in Doral, Florida that treats broken bones, sprains, torn ligaments and muscles, cuts, sports, and workers’ compensation injuries.

 “We are humbled by this additional recognition of the work on behalf of client partner OrthoNOW® and we proudly accept on behalf of not only the OrthoNOW® team but also for all of the of the varied agency and vendor partners that contribute tirelessly to the business each day,” says Nilda Velez, VP, Account Services and Operations of Latin2Latin Marketing.  “The work we’re all doing is providing the blueprint for the growth of the OrthoNOW® franchise, which is slated to open its first location in Weston, Florida in November and another 5 in South Florida before the year’s end.”

“We are an orthopedic group practice that is a fully integrated healthcare network:  from injury to treatment to recovery,” said Dr. Alejandro Badia, CEO & Chief Medical Officer at OrthoNOW® Doral.  “We count on L2L and our other marketing partnersto communicate our value proposition while educating the community so that they have the information they need to make informed health care decisions,” concluded Badia.

The recognition was given to the agency during the Third Annual Multicultural Health (MCH) National Conference in Atlanta and winners were narrowed from over 140 finalists in 16 advertising award categories.



Elianne Ramos named recipient of Social Media Innovator Award by Maryland governor



A veteran in the fields of social media and public relations with a portfolio that boasts collaborations with the White House, the U.S. Department of State, and the National Park Foundation, Elianne Ramos is also one of the founders of the Border Kids Relief Project, a collaborative effort by several Hispanic organizations to assist refugee children.

Speak Hispanic, a woman’s owned and operated social enterprise, today announced that its Principal, Elianne Ramos, has been named a recipient of the Social Media Innovator Award, granted by the Maryland Governor’s Commission on Hispanic Affairs. The award was presented to Ms. Ramos on October 15, 2014, during the annual Hispanic Heritage Month reception at the Governor’s home in Annapolis.

In her letter to Ms. Ramos, Commission Chair Yolanda María Martínez said, “Our community’s achievements have been made possible because of this administration’s commitment to diversity and the belief in the dignity and respect of every individual. However, we also acknowledge that we could not have done this without the individuals like you who are committed to working on behalf of the Hispanic community to make this State a great place.”

“Social tools have allowed the democratization of information and participation in civic life for so many segments of the population, and being able to use them to help empower our Latino community is a reward in itself,” said Elianne Ramos. “It is an extraordinary honor to be recognized for work that is so deeply fulfilling to me in so many levels, especially when said recognition comes from a distinguished group of people whom I admire and respect so much. I humbly and gratefully accept this award as a sign that I am on the right path.”

For more information, click here