Downy’s CSR initiative includes partnership with Hispanic soap star Leticia Calderon, Latina organization Las Comadres, and Children’s Miracle Network hospitals

quilt

MIAMI, FL - Downy fabric softener's "Touch of Comfor" program has partnered with Quilt for Kids, Inc., Las Comadres international, and soap star Leticia Calderon for an aggressive CSR initiative that includes distribution of more than 100 hand-made quilts for kids nationwide that are part of the Children's Miracle Network Hospitals . Downy has partnered with Las Comadres - an international organization of Latinas with networks in more than 90 cities and 12,000 members -- to participate in the brand's pledge to
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Tide teams with Maria Antonieta Collins and Las Comadres for national Hispanic home economics seminars

CINCINNATI, OH - Procter & Gamble's Tide brand is teaming up with journalist Maria Antonieta Collins and national organization "Las Comadres to bring them the Tide "Mas Valor por tu Dinero" Home Economics Seminars. It is estimated that 31 percent of Hispanics have more expenses than income every month, according to Buenhogar Magazine. The free seminars will give attending women the information and resources to get more value for their money, with tips from how to put together a practical budget to how to save
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