Downy’s CSR initiative includes partnership with Hispanic soap star Leticia Calderon, Latina organization Las Comadres, and Children’s Miracle Network hospitals
MIAMI, FL - Downy fabric softener’s “Touch of Comfor” program has partnered with Quilt for Kids, Inc., Las Comadres international, and soap star Leticia Calderon for an aggressive CSR initiative that includes distribution of more than 100 hand-made quilts for kids nationwide that are part of the Children’s Miracle Network Hospitals .
Downy has partnered with Las Comadres – an international organization of Latinas with networks in more than 90 cities and 12,000 members — to participate in the brand’s pledge to deliver 10,000 quilts to children. Soap opera star and mother of two Leticia Calderon initiated the program Feb. 24 with a visit to Miami Children’s Hospital.
Las Comadres is initially organizing quilting groups in five cities:
Miami, Houston, San Antonio, Los Angeles and New York, with Comadres
in more cities working on individual projects.
“Our Comadres are nurturers and this program is a great opportunity
for us to give back to the community we love, and engage Latinas who
we know are looking for ways to connect with charities that matter and
that make a difference in children’s lives,” said Nora de Hoyos
Comstock, president of Las Comadres.
To date, Quilts for Kids, Inc. has distributed more than 60,000 quilts worldwide and has more than 50 chapters across the nation.
“This program is close to our hearts and we want to do our part to help Quilts for Kids provide personal, volunteer-made quilts to children being treated at hospitals around the nation,” said Marc Villegas, brand manager for Downy
Tide teams with Maria Antonieta Collins and Las Comadres for national Hispanic home economics seminars
CINCINNATI, OH – Procter & Gamble’s Tide brand is teaming up with journalist Maria Antonieta Collins and national organization “Las Comadres to bring them the Tide “Mas Valor por tu Dinero” Home Economics Seminars. It is estimated that 31 percent of Hispanics have more expenses than income every month, according to Buenhogar Magazine.
The free seminars will give attending women the information and resources to get more value for their money, with tips from how to put together a practical budget to how to save time and money when doing laundry and buying groceries.
“Based on my experience, which I have shared in one of my books, I understand firsthand the importance of proper budget management and learning to live within our means, and I am thrilled to be working with Tide to share this knowledge with Hispanic women across the country,” said Collins.
“We are all going through difficult times and it is imperative to learn to better manage both our time and money so we can get the most value as well as achieve and maintain financial stability and a good quality of life,” added Collins.
Open to the public, the seminars will be taking place starting January through June in the following Hispanic dense cities:
– Miami: January 27, Miami Dade College
– Nueva York: February 24, Queens Flushing Library
– Dallas: March 23, Mountain View College
– Los Angeles: May 12, Boys and Girls Club
– Houston: June 6, Ripley House
“Tide understands that, because of the difficult economic situation, everyone is looking for ways to get more value for their money every day without sacrificing on quality,” said Anelsie Ramos, External Relations Manager for Tide. “Through the Tide Home Economics Seminars, we want to show women that there are simple yet effective ways to get more value for their money on an everyday basis.”