New PR firm Diseño y Publicidad’s niche is Hispanic

By KYLE ARNOLD
World Staff Writer

Rodrigo Rojas believes he sees a niche the same way his father did 11 years ago when he started La Semana, a bilingual weekly newspaper.

With other local entrepreneurs already owning grocery stores, restaurants and media catering to the Hispanic population, Rojas hopes his new public relations firm can help other businesses — particularly non-Hispanic ones — crack the Hispanic market.

The firm, Diseño y Publicidad, or Design and Public Relations, was launched by the Rojas family this spring.

Rojas, who is fluent in English and Spanish, already does public relations work with Tulsa Transit, translating advertising for the city agency, as well as some work for the Las Americas grocery chain.
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Publisher of La Semana, Vea, TV Guia and several other Puerto Rican publications files for bankruptcy

On Tuesday Media businessman Gerardo Angulo  filed for Chapter 11 bankruptcy protection for six of his companies, seemingly finding a loophole to stop the embargo proceeding begun Monday by creditor Westernbank, the Daily Sun learned.

According to U.S. Bankruptcy Court records, Angulo filed for protection for Editorial La Semana Inc., publisher of La Semana weekly newspaper in Caguas, late Monday, soon after Commonwealth court marshals executed a judicial order to embargo the property, as per a civil lawsuit Westernbank filed seeking payment for more than $39.8 million in loans.

It remaines unclear whether bankruptcy protection will be sought for Angulo’s remaining 12 companies, including Agencia de Publicaciones de Puerto Rico in Cataño, also embargoed on Monday.
Agencia de Publicaciones published the Vea and TV Guía weekly entertainment magazines, which were in circulation for several decades each. - Puerto Rico Daily Sun. For the rest of the story click here.