Paid internship opportunity: Latina Smart, powered by Kmart, offers 10 week summer internship at Sears Holdings Corporation
Five Latina Smart interns will embark upon a 10-week paid summer internship where they will receive a panoramic view of the fast-paced retail environment at Sears Holdings corporate headquarters in Hoffman Estates, IL.
Interns will document their journey in real time via Latina Smart social media channels as they shadow a series of departments and job functions to gain an understanding of the retail process from business strategy and merchandising to store execution and customer experience. During the 10-week program, interns will be exposed to vendor negotiations, advertising and promotional planning, public relations and marketing activations, inventory turnover, sales and gross margin financial analysis and creative problem solving.
Each Latina Smart intern will receive structured training, personalized career development counseling, experience-enhancing field work and priceless networking opportunities.
Must meet all requirements
Internship is onsite at Sears Holdings’ corporate headquarters in Hoffman Estates, IL; interns must provide their own transportation and accommodations for the 10-week internship period.
Junior status (in final summer before graduation) at 4-year college or university
Business, marketing, public relations, retail and fashion-related majors considered
Strong academic performance with 3.0 GPA; involvement in extracurricular activities
Demonstrated leadership abilities and dedication to customer service
Strong analytical and problem solving skills
Highly organized with an impeccable skill to follow-through and follow-up
Highly effective written and verbal communication skills
Ability to thrive in a fast-paced environment; can balance multiple priorities
High focus on details to drive execution
Highly creative, thinks out of the box with a an innovative mind-set
Strong PC skills, Windows-based programs, particularly Microsoft Excel and PowerPoint
Works in tandem with multiple cross-functional teams/departments; assists with departmental processes, generates and analyzes reports
Serves as brand ambassador; provides ongoing content for Latina Smart social media channels
Actively maintains awareness of products, customer preferences and competitors
Responsible for ad hoc projects that support departmental strategic initiatives
Provides analysis and feedback on current business and/or process improvements to various levels of management
Think you’ve got what it takes?
Please tell us in 200 words or less, why you are the perfect Latina Smart internship candidate. (.pdf and .doc formats accepted) and insert in the “cover letter” box
‘Sweep It All With Kmart’ Game Show Debuts on Univision
Retailer Showcases Products in Branded-Entertainment Effort on Spanish-Language TV
Univision’s new Spanish-language game show is set in a replica of a Kmart store, where contestants compete in a flurry of supermarket sweepstakes-like challenges showcasing Kmart products from Hispanic-oriented lines including Selena Gomez-branded clothing to toys and tools. “Arrasa con Todo con Kmart” (“Sweep It All with Kmart”) debuted Feb. 12 in an hour-long Saturday afternoon slot. Goya is also a sponsor.
For Kmart, it’s the first time the retailer’s name has been part of the title of a TV show, and reflects both Kmart’s growing focus on Hispanic consumers and Univision’s increasingly aggressive approach to branded entertainment, an area the biggest U.S. Spanish-language broadcaster has lagged in. Kmart is even mentioned in the show’s theme song.
Read the entire article at AdAge.com.
Kmart’s Holiday Approach to Ethnic Markets
The first clue that something needed to change was the shopping carts. Or, more specifically, what was in them. Hispanic customers were snapping up styles from Jaclyn Smith, a Kmart designer meant to target the general market.
“Jaclyn Smith was selling to Hispanics and Jaclyn isn’t centered in the popular culture of the Hispanic market,” said Mark Snyder, chief marketing officer at Kmart. “We had a lot of diverse ethnicity on the floor, and a lot of cross shopping between products and segments.”
Armed with that knowledge, Mr. Snyder began analyzing how the retailer was marketing to ethnic consumers. Kmart was, it turned out, presenting separate creative briefs to its agency as well as referring to the groups as completely separate segments internally. For its agency, that meant receiving a brief for the general market, one for the Hispanic market, one for the African-American market, and so on. (more…)
Sears and Kmart Team Up with Cristina Saralegui to Launch New Bed and Bath Line
Sears and Kmart have teamed up with Hispanic talk show celebrity and former host Cristina Saralegui for the launch of an exclusive new soft home collection, Casa Cristina(TM). (more…)