Paid internship opportunity: Latina Smart, powered by Kmart, offers 10 week summer internship at Sears Holdings Corporation

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Five Latina Smart interns will embark upon a 10-week paid summer internship where they will receive a panoramic view of the fast-paced retail environment at Sears Holdings corporate headquarters in Hoffman Estates, IL. Interns will document their journey in real time via Latina Smart social media channels as they shadow a series of departments and job functions to gain an understanding of the retail process from business strategy and merchandising to store execution and customer experience. During the 10-week
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‘Sweep It All With Kmart’ Game Show Debuts on Univision

Retailer Showcases Products in Branded-Entertainment Effort on Spanish-Language TV Univision's new Spanish-language game show is set in a replica of a Kmart store, where contestants compete in a flurry of supermarket sweepstakes-like challenges showcasing Kmart products from Hispanic-oriented lines including Selena Gomez-branded clothing to toys and tools. "Arrasa con Todo con Kmart" ("Sweep It All with Kmart") debuted Feb. 12 in an hour-long Saturday afternoon slot. Goya is also a sponsor. For Kmart, it's the
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Kmart’s Holiday Approach to Ethnic Markets

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The first clue that something needed to change was the shopping carts. Or, more specifically, what was in them. Hispanic customers were snapping up styles from Jaclyn Smith, a Kmart designer meant to target the general market. "Jaclyn Smith was selling to Hispanics and Jaclyn isn't centered in the popular culture of the Hispanic market," said Mark Snyder, chief marketing officer at Kmart. "We had a lot of diverse ethnicity on the floor, and a lot of cross shopping between products and segments." Armed with that
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Sears and Kmart Team Up with Cristina Saralegui to Launch New Bed and Bath Line

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Sears and Kmart have teamed up with Hispanic talk show celebrity and former host Cristina Saralegui for the launch of an exclusive new soft home collection, Casa Cristina(TM).
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