Ketchum

“100 Years of Mexican Music” – Tequila 100 Años™ Photo Exhibit Celebrating Mexican Culture”
Beam Global with Ketchum
Tequila is undeniably the drink of choice for Mexican-Americans – who are three times more likely to drink tequila than the general U.S. population.  But U.S. tequila brands have typically failed to inspire brand loyalty from this Spanish-dominant, culturally-focused audience [...]

{ 1 comment }