¡QUÉ HORROR! Latinos a Perfect Audience for Horror Films

By Maricela Cueva
VP, VPE Public Relations

Given the extraordinary respect for the macabre, coupled with a slow economy and severally impacted entertainment budgets, going to a movie theater to see a scary film is still one entertainment option that most Latinos can thoroughly enjoy.

Latinos love to be entertained and if it means entertainment with a scream or two that just simply adds to the entertainment value. That’s why it came as no surprise that Latinos flocked to the movie theaters around the country to watch the “Last Exorcism” despite the less than glowing entertainment editors’ reviews. (more…)