With the kickoff of Hispanic Heritage Month, retailers are eager to join the fiesta.And they’re hoping to woo Hispanic shoppers, who are typically younger and more open to shopping through both social media and mobile devices.
As the Hispanic population grows in the U.S., the stakes get higher for stores every year, with retailers struggling to keep up with key demographic changes. Nielsen reports that 38% of Hispanics between the ages of 18 and 29 are bilingual -- a jump of 73% in the
HBO Latino had announced a collection of high-quality original programming coming this fall 2014. The new season brings the arrival of fan favorites, plus an exciting new show.
With the much anticipated return of Profugos, the all-new and Latin American favorite El Negocio, and 11th installment of the award-winning Habla series titled Habla Men, these programs showcase the unique offerings of HBO Latino that are sure to catch the attention of the nation's Hispanic
The producers of the highly successful musical production Menopause the Musical® have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical®, debuting October 17 at the historic Montlabán Theater in Hollywood.
“After 11 years of production in 450 US cities and 250 international cities, we are very excited to bring this Spanish-language version to the Hispanic market of Los Angeles,” said Seth Greenleaf, Tony Award-winning producer of GFour Productions.
Hollywood Latino marketing expert Gabriel Reyes, is re-branding his company, Reyes Entertainment, to adapt to the changing American demographic and technological landscape. Reyes Entertainment continues executing top-notch Hispanic campaigns but also expands its services to include English-language general market communications and mobile solutions for a unified market approach based on cultural engagement.
Through a new association with GAMAGI (Geo Advertising Marketing and Gaming Innovations), an Austin-based
Hollywood godmother to Latino filmmakers, publisher, actress, mentor. When it comes to Bel Hernandez Castillo, founder and publisher of Latin Heat Media, all of these terms fit the description for the radiant Latina behind Hollywood’s most authoritative trade about Latinos in the entertainment industry.
Two weeks ago, Hernandez Castillo received a major surprise when the prestigious NCLR Alma Awards publicly recognize Latin Heat for 20 years of publishing.
Tomorrow Hernandez Castillo embarks on a new journey as
Fox International Channels and RCN Television Group premiere Spanish-language TV network that brings innovative drama, comedy, news and game shows to millions of Hispanic viewers
MundoFox, the new Spanish-language broadcast network from Fox International Channels and RCN Television Group of Colombia launches today with an impressive line-up of scripted dramas, news, sports, game shows and comedy. The launch positions MundoFox as the newest player in the underserved Hispanic media marketplace.
Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” the highest-rated scripted show on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.
Despite her popularity, “Modern Family” is not a hit with Hispanic viewers. Out of its overall viewership of 12.9 million, “Modern Family” drew an average of only about 798,000 Hispanic viewers in the season. That
The summer of USA is getting “caliente” with the former Telemundo superstars guesting on two of the network’s most buzzed about and highest rated summer series, ROYAL PAINS and BURN NOTICE. Khotan, who is best known for the telenovela "Perro Amor" on Telemundo, is set to recur in five episodes of ROYAL PAINS. In his first English-speaking appearance, Khotan will play 'Rafa,' a polo-playing underwear model and love interest to Divya (Reshma Shetty). In 2008, Khotan was chosen by “Quien Magazine” as one of 12
The New York International Latino Film Festival (NYILFF) opens its 13th edition with “FILLY BROWN,” starring Sundance sensation Gina Rodriguez and closes with “LEMON”
Additional NYILFF Red Carpet Special Events: World Premiere Exclusive Screening of THE GIRL IS IN TROUBLE, attended by stars Wilmer Valderrama and Columbus Short and the gay love story ELLIOT LOVES on Dominican Night
AUGUST 13-‐19, 2012 AT CHELSEA CLEARVIEW CINEMAS
The New York International Latino Film Festival (NYILFF) opens its 13th edition with FILLY BROWN, starring breakout actress Gina Rodriguez (GO FOR IT, OUR FAMILY WEDDING), and closes with LEMON, the raw story of three-‐time felon and