Variety Latino measures Hispanics’ emotional connection to Latino celebrities via nationwide survey




Screenshot, Variety Latino Web site (


Variety Latino, launched last March through a partnership between Univision Communications, Inc. and Variety Media LLC, a subsidiary of Penske Media Corporation– has conducted a first-ever nationwide survey to measure the brand power, appeal and influence of today’s top Latino film and television actors based on U.S. Hispanics’ emotional connection to them. Reflecting the survey’s findings, Variety Latino has ranked the celebrities in a list titled “Power of Latinos: 20 Most Influential Stars,” now available on as part of their Hispanic Heritage Month special content.

Variety Latino commissioned celebrity branding authority Jeetendr Sehdev to survey a random sampling of Hispanic men and women, in both Spanish and English, across a wide range of U.S. cities, incomes, acculturation levels and age groups. Aimed at ranking the overall appeal and influence of Hispanic stars among members of their own community, the survey measured parameters such as perceived authenticity, accessibility, relatability, likability, grace, style, humor, community involvement and activism, and social media popularity.

Among its findings, the survey revealed that 78 percent of people surveyed agree that Latino celebrities who have crossed over into Hollywood from Spanish-language media are good role models for the community, and that 83 percent agree that humor permits a heightened emotional connection and increases engagement with the celebrity—which could explain why Sofia Vergara and Mexican comedian Eugenio Derbez are both ranked No.1 on the list of the 20 Most Influential Stars.

Since its launch in March 2014, the Variety Latino digital destination has experienced sustained growth, recently surpassing 1.5 million monthly unique visitors.

“The enormous –and practically instant– success of the Variety Latino brand has been extremely gratifying and exciting, driving us to continue moving the needle in the industry to provide the Hispanic audiences with the most comprehensive, reliable, up-to-the-minute inside information on the world of entertainment,” said Angie Romero, Editor, Variety Latino. “This landmark ranking of today’s biggest Latino stars as seen through the eyes of the U.S. Hispanic community is just one more example of the kind of exclusive, fascinating content that is making Variety Latino the nation’s most popular digital destination for Spanish-language entertainment news.”

Beyond its home at, Variety Latino features a Hollywood-themed segment on Univision Network’s top-rated news magazine “Primer Impacto,” and biweekly syndicated segments on Univision’s national affiliates. Additionally, Variety Latino is developing weekly original English-language video programming in conjunction with Fusion, a joint venture between Univision and Disney/ABC Television Network.

Target, Macy’s, and Sherwin-Williams join Hispanic Heritage festivities


Business Wire / Macy’s


With the kickoff of Hispanic Heritage Month, retailers are eager to join the fiesta.And they’re hoping to woo Hispanic shoppers, who are typically younger and more open to shopping through both social media and mobile devices.

As the Hispanic population grows in the U.S., the stakes get higher for stores every year, with retailers struggling to keep up with key demographic changes. Nielsen reports that 38% of Hispanics between the ages of 18 and 29 are bilingual — a jump of 73% in the past decade. (Nielsen calls this group the Bi-Llennials.)

And Latino Millennials now account for nearly 20% of Gen Y.

Macy’s, for example, is zeroing in on these young women with its programs this year, bringing together three notable Latinas — Jasmine Villegas (actress, singer and Twitter powerhouse), fashion blogger Julie Sariñana and Kika Rocha, former People en Español fashion director — for a talk tour at seven of its stores. The trio will dish on culture and fashion influences, and Villegas will also sing.

Some retailers are creating campaigns designed to promote causes that resonate with young Hispanics. Sherwin-Williams, for example — the Cleveland, Ohio-based paint retailer — is partnering with artists Edwin Gil and Alexander Mijares, who are using Sherwin-Williams colors to create community art projects. Gil, who is a Colombian native, will use the paint in his international anti-bullying project, called Faces of Diversity. And Mijares, a Miami native, is set to help headline the opening of LAB ART Texas.

The company says it’s part of an effort to connect the cultural color elements of Hispanic heritage, including a hashtag campaign, #EstoPintaBien, to help people connect with the company and show off the colors that make their homes and communities come alive.

The Minneapolis-based Target is sponsoring the Hispanic Heritage Awards, hosted by actors Edward James Olmos and Award-Winning Actress Judy Reyes.


To read the original post on MediaPost, click here


HBO Latino Presents All-New Line Up Of Original Programming For Fall 2014

Carlos Ponce (PR Newswire / Multivu / HBO Latino)





HBO Latino had announced a collection of high-quality original programming coming this fall 2014. The new season brings the arrival of fan favorites, plus an exciting new show.

With the much anticipated return of Profugos, the all-new  and Latin American favorite El Negocio, and  11th installment of the award-winning Habla series titled Habla Men, these programs showcase the unique offerings of HBO Latino that are sure to catch the attention of the nation’s Hispanic households. In addition, Hollywood blockbusters and HBO’s award-winning and critically acclaimed originals will continue to be offered in Spanish.


Programming exclusive to HBO Latino

El Negocio – This fresh series, already a hit in Latin America, tells the story of three women who utilize their business skills to take advantage of the world’s oldest profession.  Faced with limited prospects and challenges for professional growth, Karin, Luna, and Magali realize that behind every product is a marketing strategy – even sex.  El Negocio tells the story of these women and how their resilience and perseverance help their climb into the business world.  The series will premiere Monday, September 15 at 10:00 p.m.

Profugos, Season 2 – The second season continues to follow the story of a failed drug trafficking operation that started on the border between Bolivia and Chile, the four men who met to carry it out, and the tough characters behind the business. A complex web of ambitions, interests and corruption move the threads of this story, where no one is who they appear to be, everyone hides a past and  circumstances unites them in an attempt to flee without knowing who and what they are fleeing from. The second season ofProfugos is scheduled to premiere Friday, September 19th at 10:00 p.m.

Habla Men – The 11th installment of the critically acclaimed HBO Latino series Habla,Habla Men tells the candid story of Latino Americans and their every-day lives.  In the tradition of the ten previous editions of the Habla franchise, Habla Men will enlighten audiences on what it means to be Latino in the United States through the perspective of a diverse group of Hispanic role models whose personal stories are told straight into the camera.  Raw, humorous yet sincere, this series will feature the likes of a handsome sensitive man, a “tough guy” actor, a gay championship boxer, a legendary wrestler, a Pulitzer Prize-winning author, and a 6’2 transgendered blond bombshell among others.  The personal experiences each of the participants openly disclose will keep viewers not only entertained, but challenge preconceived notions.

Winner of the Imagen Award for Best Documentary, the Habla series will divulge the true inner workings of Latino American men in a never before seen narrative featuring Carlos Ponce, Danny Trejo, Rosie Castro, and Rick Najera among others. The special premieres Friday, October 10 at 9:00 p.m.


To read more, click here. 

Premios Tu Mundo attracts record number of viewers in its third year



Last night’s broadcast of Telemundo’s third annual Premios Tu Mundo (Your World Awards) ranked as the network’s #1 primetime entertainment special this season averaging nearly 1.1 million adults 18-49 and 1.9 million total viewers, according to Nielsen.

The awards show, hosted by Gaby Espino and Aaron Diaz, featured top musical acts such as Lucero, Juanes, Los Tucanes de Tijuana, and David Bisbal, reached a cumulative audience of 4.12 million total viewers and 2.23 million adults 18-49. The awards show also ranked #1 in New York and Miami, regardless of language among adults 18-49.  The program  aired live from the American Airlines Arena in Miami, Florida, and was preceded by the star-studded blue carpet pre-show “La Alfombra de Premios Tu Mundo,” which received its highest viewership ever, averaging 1.38 million total viewers and 751,000 adults 18-49.

Premios Tu Mundo ranked as the #1 Hispanic Social TV Show among broadcast and cable networks according to Nielsen Social, registering 1.5 million impressions on Twitter during the telecast, and beating out other major awards shows that aired over the last year in terms of engagement (Tweets per Unique Authors), including the Premios Lo Nuestro 2014, 86th Academy Awards, 40th Annual People’s Choice Awards and the 2013 MTV Video Music Awards. Additionally, Premios Tu Mundo became a worldwide trending topic on Facebook and Twitter and #PremiosTuMundo registered over 633,000 hashtag instances across all platforms.


To read more, click here

VPE PR to promote new Spanish-language production of Menopause the Musical

The producers of the highly successful musical production Menopause the Musical®  have tapped VPE PR to handle promotion of the new Spanish-language version of the show, Menopausia el Musical®, debuting October 17 at the historic Montlabán Theater in Hollywood.

“After 11 years of production in 450 US cities and 250 international cities, we are very excited to bring this Spanish-language version to the Hispanic market of Los Angeles,” said Seth Greenleaf, Tony Award-winning producer of GFour Productions.  “We looked long and hard for a partner who knows this market well and can help us build the excitement in Los Angeles and found it in VPE.”

Known and loved around the world as “The Hilarious Celebration of Women and The Change®,” Menopause, and now Menopausia, tells the story of four women with nothing in common but a black lace bra and memory loss, hot flashes, night sweats, not enough sex, too much sex and much more. The hilarious musical parody is set to 25 classic tunes from the ‘60s, ‘70s and ‘80s that gets the audience cheering and dancing in the aisles.

Menopausia El Musical® will be the first theatrical performance presented at the historic Montlabán since the completion of renovations. The 970-seat facility is located in the heart of the thriving Hollywood entertainment district on Vine Street between Hollywood and Sunset boulevards. The show is scheduled for an initial run of 10 weeks. Created by Jeanie C. Linders, the Spanish-language has been lovingly adapted by Vivis Colombetti.  Casting for the four characters will be held in July.


Screen Shot 2013-05-28 at 12.39.38 PM

Gabriel Reyes re-brands Reyes Entertainment to include General Market PR and Mobile Solutions

Hollywood Latino marketing expert Gabriel Reyes, is re-branding his company, Reyes Entertainment, to adapt to the changing American demographic and technological landscape.  Reyes Entertainment continues executing top-notch Hispanic campaigns but also expands its services to include English-language general market communications and mobile solutions for a unified market approach based on cultural engagement.

Through a new association with GAMAGI (Geo Advertising Marketing and Gaming Innovations), an Austin-based start-up, Reyes Entertainment now offers its clients access to GAMAGI’s proprietary Technology Platform (GTP), a robust, flexible and highly scalable location-based Mobile Augmented Reality (MAR) platform for mobile apps with API’s to support new and exciting consumer engagement campaigns.

“The Latino market has gone mainstream and the new 18-49 American consumer is increasingly a Latino using a mobile device,” says Reyes.  “Reyes Entertainment is re-branding to adapt to this watershed demographic and technological shift.  We are taking a holistic approach to PR and marketing, engaging consumers via cultural affinities and new technology vs. ethnicity or language.  Given our vast experience in both Hispanic and general markets and our new association with GAMAGI, Reyes Entertainment is well positioned to effectively aggregate customers for ourclients.”


A New American Latino Identity

According to The PLUS+ Identity, a joint study by LatinWorks and EthniFacts, American Latinos are embracing a bigger, more inclusive definition of Latino and American identity and gaining increased confidence in what their Latino essence brings to themselves and others.  This new attitude is increasingly attractive and draws people from all ethnicities and demographic groups to come together to form a new social consciousness.  Source:  The PLUS+ Identity (LatinWorks/EthniFacts).


The New Seniors

Every month, over 200,000 baby boomers turn 65, creating a large market of older Americans with a very active lifestyle, who are stillspending money and creating new notions of what it is to be a senior citizen.  Outmoded marketing ideas that exclude consumers over 50 years of age must be re-examined to accommodate 50+ consumers who are defying stereotypes, looking to the future and embracing 21st century technology.  According to a recent Pew study, 53% of those 64 and older are online and many of them areusing social networking sites and using smartphones.  AARP recently reported that 90% of people 50 and older own some type of mobile technology.


Since its launch in 1997, Reyes Entertainment has established a proven track record delivering high impact results for a wide variety of media and entertainment clients including ABC, CBS, PBS, FOX, HBO, Lifetime television networks and Columbia Pictures, Warner Bros. Pictures, Fox Filmed Entertainment, Fox Searchlight, Coca-Cola’s The Adelante Movement, The New York International Latino Film Festival (NYILFF), WWE, PBS Primetime, The Hispanic Scholarship Fund (HSF), among many others.


Reyes has won numerous awards and recognitions including the Hispanic Public Relations Association’s PRemio Award for Best Digital PR Campaign for the PBS documentary “The Longoria Affair.”   The company also received two PRSA PRism Awards for Excellence in Multicultural PR Campaigns for ABC’s “George Lopez” and PBS’ EMMY Award-winning series “American Family” by Gregory Nava.  Reyes also won five MarCom Creative Awards for FOX’s “The Swan,” ABC’s “George Lopez” and “Ugly Betty,” among others.


Gabriel Reyes has been featured as one of The Hollywood Reporter’s 50 Most Powerful Latinos in Hollywood; The Imagen Foundation’s Most Powerful Latinos in Hollywood; Hispanic Business Magazine 100 Most Influential Hispanics in the U.S.; Hispanic Magazine’s Top Latino Entrepreneurs and Ten to Watch as well as Latino Impact Magazine’s 100 Latinos on the Move.  His early days in Hollywood as an executive developing English-language Latino content in films and television is memorialized in Guy Garcia’s 2005 book, “The New Mainstream: How The Multicultural Consumer is Transforming American Business.”

A Latina Version of ‘The View’? English-language ¡HOLA L.A.! says Claro Que Yes!

Hollywood godmother to Latino filmmakers, publisher, actress, mentor. When it comes to Bel Hernandez Castillo, founder and publisher of Latin Heat Media, all of these terms fit the description for the radiant Latina behind Hollywood’s most authoritative trade about Latinos in the entertainment industry.
Two weeks ago, Hernandez Castillo received a major surprise when the prestigious NCLR Alma Awards publicly recognize Latin Heat for 20 years of publishing.
Tomorrow Hernandez Castillo embarks on a new journey as co-host, co-founder and co-executive producer of the L.A.-based show ¡HOLA L.A.! that is airing as a pilot on CBS-owned KCAL-TV, Ch. 9. “Hola L.A.”, the successor to Hernandez-Castillo’s Internet only show “Let’s Talk” which she has been producing since 2008, is what you get when “The View” meets Latino.
Hernandez Castillo says its about time Hispanics got their voices heard boldly about pop culture.


“We began our internet talk show because we were tired of being overlooked by the other English-language talk shows, where still there is not one Latina voice to be heard,” says Hernandez Castillo, “so we decided to produce it ourselves. We were lucky to get the attention of KCAL’s Olivia Campos-Bergeron and after two years of trying to work it out, it has happened! This is just the first milestone in the road. Now we need ratings!”



Hispanicize 2013 Expands Blockbuster Event with Latin Music and Hispanic Journalist Showcases

-Indie music acts and professional development sessions will form part of new Latin Music Industry Showcase
-Hispanic Journalist Showcase will provide in-depth professional development tailored to journalists’ needs

Hispanicize 2013 ( (#Hispz13), the annual Latino trends and newsmaker event for social media, blogging, media, advertising, PR and film, is about to get a little louder and a lot more exciting.

That’s because the Latin Music Industry and Hispanic journalists will be playing prominent roles in the fourth edition of the blockbuster, five-day event that will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013. (Watch the Hispanicize 2012 Recap Video here:

A partnership of the Hispanic Public Relations Association (HPRA), Hispanicize Digital and the Public Relations Society of America (PRSA), Hispanicize 2013 is a trailblazing multi-industry event that has become a national launch pad for ideas, celebrities, ventures, products, services, films and more targeting Latinos.

“Hispanicize 2013 is where substance meets great content and creativity with sessions about industry best practices, major Hispanic brands, celebrities, bloggers, media, cultural influencers and lots of fun,” said Manny Ruiz (@MannyRuiz), Hispanicize 2013 co-founder and creative director. “Our goal is to tangibly impact every key stakeholder, whether they’re a brand wanting to connect with influential media and bloggers, an up-and-coming filmmaker interested in financing a movie, or an industry professional wanting to learn about the next big thing in the Latino community.”

“There are many ingredients to the success of Hispanicize, but one thing that makes it stand out is a continual spirit of innovation. This event has disrupted its own formula and re-written the rule book, creating an environment in which multiple industries come together to converge, collide and collaborate,” said Mike Valdes-Fauli, co-chair of Hispanicize 2013 and president of JeffreyGroup.

Against the backdrop of Miami, Hispanic media and marketing capital of the U.S. and gateway to Latin America, Hispanicize 2013 will feature a massive agenda of more than 80 sessions, 180 presenters, concerts, film screenings and three after parties. .

The balanced agenda is divided into several content showcases: Interactive, Marketing, Journalism, Film, Music, and Latinovators.

Interactive (bloggers and social media) Showcase: This track features more than 25 sessions exclusively devoted to best practices in social media, blogging and mobile marketing. The event will continue to aggressively build on its legacy of bringing Hispanic bloggers together with the brands, agencies and companies that want to work with them. In addition to the blogger sessions, Hispanicize 2013 will also feature best practice programs about leveraging mobile technology, Facebook, Twitter and other emerging tools to engage Latino communities online.

Marketing Showcase: This track will feature the largest, most robust collection of cutting-edge campaigns from the past year in Hispanic advertising and public relations ever assembled. Among the sessions that will be featured are award-winning case studies from the 2012 HPRA PRemio Awards.

Latin Music Showcase: The Latin Music Showcase will bring A-list and indie music artists to the event for the first time. In addition to music performances and memorable after parties, this showcase will also consist of professional development sessions examining the latest industry trends.

Hispanic Journalists Showcase: A new track, this showcase will focus on providing Hispanic journalists with professional development training and networking opportunities they need to succeed. This showcase also includes a Media Room, Press Conference Room and private interview rooms catering to journalists’ professional needs.

Film Showcase: The Latino Film Showcase of Hispanicize 2013 will build on the inaugural showcase of 2012 to spotlight more Latino films and filmmakers. The showcase will also include professional development sessions for and about Latino filmmakers.

Latinovators Showcase: A major hit at Hispanicize 2012, the 2013 Latinovator Awards will once again recognize Latino celebrities, business professionals and other top achievers who have become crossover successes or whose stories are remarkable or inspirational. In addition to in-depth, event wide interviews with Latinovators like previous honorees Emilio Estefan and Maria Elena Salinas, the showcase will also consist of special sessions devoted to entrepreneurship and innovation.

National Advisory Board

The event’s content will be selected exclusively by a national advisory board comprised of more than 40 Hispanic brand marketing executives and influencers from the industries of advertising, public relations, journalism, social media, film, music, business and technology.

Call for Speakers

To submit stimulating panel, speaker and presentations ideas for the event’s program, click on The firm submission deadline is Friday, December 21, 2012. Hispanicize 2013 will only showcase ideas that are fresh and have not been recycled from other conferences.

Sponsorship and Registration Information

Sponsorship information is available by contacting or calling 203.364.4779. Hispanic Heritage Month Early bird registration rates are available through October 31 at To reserve your hotel room go to

About Hispanicize 2013

Now in its fourth year, Hispanicize 2013 ( (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.

About the Hispanic Public Relations Association (HPRA)
The Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking.

Together with HPRA Los Angeles, the founding chapter established in 1984, HPRA hosts one of the industry’s most anticipated annual events: the PRemio Awards and Scholarship Gala. Over a quarter million dollars in scholarships have been awarded to college and university students of Latino descent pursuing careers in communications. The National organization meets the needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit

Hispanicize 2013
Katherine Johnson (@KatJohn)
Tel: 786.624.1864


Hispanic Public Relations Association
David Henry
tel: 212-683-6000, ext. 107

Official launch of Hispanicize 2013 to be announced next week

An announcement about the official launch of Hispanicize 2013, the annual Latino trends and media event, will take place next week.
The official event launch will include new details about the the Hispanicize event, session submission information and early bird registration. A new, updated web site for the event will also be unveiled at Hispanicize 2013 is slated to take place April 9-13, 2013 at the Eden Roc

MundoFox Goes Live: New Network Launches for Latino Audiences Across the U.S

Emiliano Saccone, President of MundoFox (Photo: Business Wire)

Fox International Channels and RCN Television Group premiere Spanish-language TV network that brings innovative drama, comedy, news and game shows to millions of Hispanic viewers

MundoFox, the new Spanish-language broadcast network from Fox International Channels and RCN Television Group of Colombia launches today with an impressive line-up of scripted dramas, news, sports, game shows and comedy. The launch positions MundoFox as the newest player in the underserved Hispanic media marketplace.

“Minuto Para Ganar“ and every weeknight, the Peabody Award-winning journalist Rolando Nichols will anchor “Noticias MundoFox”
MundoFox is proud to have a diverse roster of quality programming that echoes the interests of the ‘New Latino’ viewer. Network viewers can tune in to see such well-known stars as Marlon Moreno, Maria Adelaida Puerta and Andres Suarez in the Spanish hit “El Capo.” The acclaimed Mexican actors Veronica Castro, Jaime Camil and Ludwika Paleta star in “Los Exitosos Perez.” Carlos Espejel, Mexican telenovela actor and comedian, and Roselyn Sanchez, Puerto Rican singer-songwriter/actress in the upcoming comedy series “EXPOSOS” and Christopher Von Uckermann, star of the critically-acclaimed series “Kdabra.” The brilliant and funny Marco Antonio Regil will host the new game show “Minuto Para Ganar“ and every weeknight, the Peabody Award-winning journalist Rolando Nichols will anchor “Noticias MundoFox” at 6 p.m., the only newscast in Spanish to be produced live for both the East and the West Coast.



The MundoFox lineup includes:

El Capo 2 – the second season of one of the most successful Spanish-Language teleseries ever created, based on the story of the fictional drug lord Pedro Pablo Jaramillo, will air every weeknight at 9 (8 Central).

Los Exitosos Perez – a story where identity theft is the groundbreaking plot and where the sentimental bonds of Martin Perez are managed with a tone of comedy.

Kdabra – mystery, magic, and intrigue that gathers elements from the real and the supernatural worlds; where the enthralling mystery surrounding its main character, a 17-year-old teenager who has escaped from a dark community- triggers a series of unexpected events.

Tiempo Final – each week, the characters face a dead end or an inevitable fate that will change their lives forever — from lovers who are exhausted by their anonymity and decide to disclose their relationship to a serial murderer who is hiding under the harmless image of a plumber or a bachelor party that quickly becomes one that will not be forgotten.

Minuto para Ganar – an entertainment program adapted from the wildly successful U.S. show “Minute to Win It” whereby contestants play ten challenges, each lasting one minute..

Betty La Fea – one of the most popular Spanish-Language shows ever created, for the first time in the US in half-hour versions.

American Dad – one of the most successful animated comedies, from Family Guy creator Seth McFarlane, will air in late night.

Las Santísimas – the Latino version of “Sex and the City”, following the lives of five women from different backgrounds who, in their pursuit for happiness, encounter both internal and external obstacles.

Pobres Rico – the story of a wealthy family cut off from their riches by betrayal from within. Fate and necessity force them into an uneasy alliance with a rival family, but love blossoms in unexpected places teaching both families lessons about trust, unity and solidarity.

El Joe, La Leyenda – a seventies period drama based on the exclusive story of music legend Joe Arroyo, a young, fun-loving but happily engaged musician, who indulges in a weekend fling with an alluring young woman, who unbeknownst to him, is the daughter of a music mogul. However, an unexpected series of twists and turns will conspire to bring the lovers together again years later and reignite their forbidden affair.

Nat Geo Kids – the U.S.’ most popular kids magazine turned TV by MundoFox including great fact-filled, fast paced kids programming originally produced by National Geographic.

UFC-LIVE – action from the premier mixed martial arts organization with the most top-ranked fighters in the world. Live events will air throughout the year on MundoFox.

MundoFox has already built a base of 50 affiliate stations in markets representing 80% of U.S. Hispanic households, and the network is confident its groundbreaking and innovative program mix will appeal to a significant portion of the 52 million (and growing) Latinos who live in the U.S.


Networks Struggle to Appeal to Hispanics

Sofia Vergara is probably the most recognizable Hispanic actress working in English-language television. She is one of the stars of “Modern Family,” the highest-rated scripted show on network television, and she has parlayed her celebrity into commercials for brands like Pepsi and Cover Girl.

Despite her popularity, “Modern Family” is not a hit with Hispanic viewers. Out of its overall viewership of 12.9 million, “Modern Family” drew an average of only about 798,000 Hispanic viewers in the season. That audience accounts for only about 6 percent of the show’s viewers — less than half of what you might expect given the 48 million Hispanic television viewers that Nielsen measures.


Latino stars make their English speaking television debuts on USA network

Khotan will guest in a five-episode arc on ROYAL PAINS starting Wednesday, August 22 at 9/8c

The summer of USA is getting “caliente” with the former Telemundo superstars guesting on two of the network’s most buzzed about and highest rated summer series, ROYAL PAINS and BURN NOTICE. Khotan, who is best known for the telenovela “Perro Amor” on Telemundo, is set to recur in five episodes of ROYAL PAINS. In his first English-speaking appearance, Khotan will play ‘Rafa,’ a polo-playing underwear model and love interest to Divya (Reshma Shetty). In 2008, Khotan was chosen by “Quien Magazine” as one of 12 sexiest men in Mexico after his participation in “Deseo Prohibido” and is currently starring in the series “Sexo Debil.”
Celaya, who co-starred with Khotan in “Perro Amor,” will also make her English-speaking debut as a guest on BURN NOTICE, playing the sexy and charming ‘Angela Flores,’ the girlfriend of an engineer who is suspected of selling weapons technology on the black market. When the CIA ends up using her as an asset, she realizes the job might require more patience and professionalism than she can handle. Celaya also appeared on a number of other Telemundo telenovelas including “Ladron De Corazones,” “Los Plateados,” “Marina,” “Haya Vida,” “Gabriel,” “Alguien Te Mira” and “Amor.”
Now in its fourth season, ROYAL PAINS stars Mark Feuerstein as ‘Dr. Hank Lawson,’ the go to “doctor for hire” in the Hamptons, who finds that life out east isn’t always as perfect as it may seem. Paulo Costanzo plays his brother, ‘Evan R. Lawson,’ who runs HankMed. Reshma Shetty is ‘Divya,’ their physician assistant. The series also stars Brooke D’Orsay as ‘Paige Collins,’ Evan’s fiancée, and Campbell Scott as the mysterious ‘Boris,’ who lends his guest house to the Lawson brothers.
BURN NOTICE, filming its sixth season in Miami, stars Jeffrey Donovan as formerly black-listed spy, ‘Michael Westen,’ currently working under-the-radar with the CIA on special projects. The series also stars Gabrielle Anwar as ‘Fiona Glennane,’ Bruce Campbell as ex-navy seal ‘Sam Axe,’ and Coby Bell as burned counterintelligence expert ‘Jesse Porter’ plus two time Emmy Award-winner Sharon Gless as Michael’s mother ‘Madeline.’