MiTu Network was created to cater to the growing Latino demand for creatively packaged how-to, help-oriented content for bilingual and bicultural audiences in the US and abroad. With the exploding number of U.S. Latinos watching video on YouTube, MiTu offers a compelling alternative to traditional Hispanic programming and media opportunities for viewers and advertisers. Programming will feature a mix of English and Spanish language content that will aim to both entertain and be a resource for Latin audiences focusing
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Being Latino Debuts on Fox News [VIDEO]
04/24/2012 By Leave a Comment
Lance Rios, founders and presidente of our sister company Being Latino, made his debut as a Social Media correspondent on Fox News Latino, where he discusses whether or not it's okay for potential employers to ask for your social media passwords -- and gets in a screenshot of the team's new website (BeingLatino.us) -- Check it out...
Watch the latest video at video.foxnews.com
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Hispanic Social Media Habits & Privacy Concerns Study [INFOGRAPHIC]
04/12/2012 By Leave a Comment
Hispanics embrace social media such as Facebook, YouTube and Google+ more than the general population. But when it comes to sharing personal information about themselves, Hispanics are more cautious, according to survey results announced today.
uSamp, a leader in providing targeted audiences for global consumer insights, engaged 650 members from its newly inaugurated Hispanic panel, SúperOpinión.com, to survey participants on their attitudes toward social media compared to the general population. Here are the
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Are Multi-Brand Programs An Effective Way To Engage Hispanics Digitally?
04/06/2012 By Leave a Comment
Did you hear about Nestle’s recent launch of Construye el Mejor Nido(“Create the Best Nest”), a new communications platform to reach the U.S. Hispanic market? Maybe you’ve seen or visited Unilever’s Vive Mejor (Live Better) program, a similar cross-platform effort to engage Hispanics around various Unilever brands. If you haven’t noticed, there has been a growing trend over the last five years among consumer goods companies to launch Hispanic multi-brand programs. Here is a brief summary of some of the
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Will Brands See User Engagement on Google+?
03/28/2012 By Leave a Comment
Brand posts and engagement peak midweek and in the morning on Google+
Usage on Google+ isn’t as high as on longer-established social networks, but companies are starting Brand Pages there, and some consumer engagement is taking place—particularly in the mornings and on Wednesdays.
According to comScore, users spent an average of 3.3 minutes on Google+ in January 2012, a drop from 5.1 minutes in November 2011 and 4.8 minutes in December.
But even as time spent drops, brands are starting to get more
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Media Multitasking Brings Challenges & Opportunities for Marketers
03/23/2012 By Leave a Comment
Distracted consumers still give marketers multiple chances to make an impression
It’s an age of abundant media, as digital channels add to the flow of content from which consumers can choose. Online video, social networking and other digital options are occupying increasing amounts of consumer time. Mobile technology is extending people’s ability to access digital content throughout the day. And television is as popular as ever, taking up the biggest share of consumers’ time spent with media.
But there’s
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The Digital Divide: The Newest Barrier For Immigrants And Latinos?
03/12/2012 By Leave a Comment
On Wednesday, Portada, a Latino research group which calls itself "the leading source on Latin marketing and media" released a data set which would likely sound the alarms at Facebook headquarters. Only 19% of U.S. Hispanics are using Facebook, the study concluded.
Fortunately for Facebook, the Portada estimates are definitely misleading, and possibly inaccurate, as they are contradicted by most other major studies. In fact, social media seems to be the only segment of the Internet which offers Latinos and Latino
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Hispanicize 2012 Releases Day-by-Day Schedule of Sessions for Latino Trends Event Set for Miami, April 10-13
03/06/2012 By Leave a Comment
Dozens of the nation’s top Hispanic brand marketers as well as Google, YouTube, Emilio Estefan, Cesar Millian and more than 50 Latino and multicultural bloggers are all part of the next-to-final schedule of sessions released today by Hispanicize 2012, April 10-13 in Miami.
Hispanicize 2012, the annual Latino trends event for social media, blogging, advertising, PR and filmmaking will take place in Miami at the JW Marriott Marquis Miami (http://bit.ly/wa6itA). Event badges may be purchased by registering at
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Hispanic NBA Twitter Page Grows by 211% (Listen like the NBA: ¡Con Emoción! Part 2)
02/23/2012 By Leave a Comment
Last time we spoke, the éne-bé-a (the NBA's Hispanic arm) had more than 248,000 fans on Facebook and 1,800 on Twitter. Today, they have over 310,000 fans (25 percent growth) on Facebook and 5,600 on Twitter (211 percent growth).
One would think growth like this is due to a heavy social media ad campaign, but to our surprise, it was not.
“The growth we’ve seen on our social media assets is mostly organic. We have TV, radio and online ads that drive viewers back to our enebea.com page, but we don’t buy
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