The PR industry’s premier source for Hispanic PR news and views
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by Administrator on November 12, 2009 · 0 comments
in Hispanic PR & Social Marketing Views, Hispanic Social Marketing/Web Insights
By Lee Vann
CEO of Captura Group
We recently hired an intern named Tony to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realize that he personifies the online Hispanic consumers that we marketers are trying so hard to reach.
Below, I introduce you to Tony and [...]
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by Administrator on November 2, 2009 · 0 comments
Kodak recently launched its first all-digital marketing initiative geared toward a multicultural consumer group. Teaming with Yahoo en Español, “Muestra Tu Herencia” (Show Your Heritage) was designed to encourage Hispanic consumers to share photos online that display their heritage. Kodak created an online mosaic of the images and for each one uploaded, donated $2 to [...]
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by Administrator on October 30, 2009 · 0 comments
in Hispanic PR & Social Marketing Views, Hispanic Social Marketing/Web Insights
By Lauren Romero
Strategic Planner for Wave, cross-cultural experts of The Marketing Arm
The last time I posted here, I proposed that the world of U.S. Hispanics is so multi-dimensional, so complex, so much about living in multiple subcultures, that we now have to get beyond the initial simplifications marketers relied on to label and segment them.
Acculturation and language [...]
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by Angela Sustaita-Ruiz on October 8, 2009 · 0 comments
in Hispanic Social Marketing/Web Insights, Hispanic/Multicultural PR Briefs
NEW YORK, NY—Marketing communications firm Wing has been named “Best Hispanic New York Marketing/PR Firm using Social Media” by Latinos In Social Media (LATISM), an organization of social media professionals of Hispanic origin.
Recognizing the best New York Latino performers in social media, LATISM, an organization composed of Latino bloggers, social network leaders, and marketers, recently [...]
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by Angela Sustaita-Ruiz on October 7, 2009 · 0 comments
LOS ANGELES, CA – Latina voters with access to the internet are more likely to be informed about new state laws and the legislative process in general than non-connected Latina voters, according to a report released today by HOPE (Hispanas Organized for Political Equality). The poll was conducted by Bendixen & Associates and highlights the [...]
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by Angela Sustaita-Ruiz on October 5, 2009 · 0 comments
in Hispanic PR Techniques, Hispanic Social Marketing/Web Insights
MINNEAPOLIS, MN – General Mills is inviting creative Latina cooks to share some of their very special recipes by participating in a new online cooking contest: La Receta De Mi Cocina (My Kitchen’s Recipe).
“La Receta De Mi Cocina is a contest that celebrates creativity and tradition in the kitchen,” said Ursula Mejia-Melgar, editor of Que [...]
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by Angela Sustaita-Ruiz on October 2, 2009 · 0 comments
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by Angela Sustaita-Ruiz on September 29, 2009 · 0 comments
in Hispanic PR Techniques, Hispanic Social Marketing/Web Insights
MIAMI, FL -The Hispanic Market Section of the Public Relations Society of America (PRSA) Miami chapter had more than 70 people in attendance last week at their “Hispanic 3.0: Social, Bilingual and Ready to Mingle” workshop. The event was held at the beautiful Museum of Science and Planetarium.
Below are the complete tweet notes of [...]
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by Angela Sustaita-Ruiz on September 24, 2009 · 0 comments
in Hispanic PR Techniques, Hispanic Social Marketing/Web Insights
MIAMI, FL – The entire audio recording of last week’s “Best Practices in Hispanic Social Networking” roundtable is now available for free download by clicking this link during the next 30 days. The September 17 Miami roundtable was co-hosted by the Association of Hispanic Advertising Agencies (AHAA), the Hispanic PR Blog and PR Newswire.
The roundtable, [...]
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by Angela Sustaita-Ruiz on September 21, 2009 · 0 comments
in Diversity News, Hispanic Social Marketing/Web Insights, Hispanic/Multicultural PR Briefs
MIAMI, FL – PRSA Miami’s Hispanic Market Section will host a 2-hour professional workshop to discuss and explore opportunities in reaching Hispanics using social media followed by an hour of networking with a food, beverages and a special Bacardi Mojito Bar, plus tour of Miami Science Museum.
The workshop begins with an overview on the market [...]
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by Angela Sustaita-Ruiz on September 17, 2009 · 3 comments
in Hispanic PR Techniques, Hispanic Social Marketing/Web Insights, Hispanic/Multicultural PR Briefs
MIAMI, FL – The Association of Hispanic Advertising Agencies (AHAA), the Hispanic PR Blog and PR Newswire today co-sponsored a top notch roundtable on “Best Practices in Hispanic Social Networking” in Miami as part of AHAA’s second semi-annual conference. Below is the full tweet highlights from today’s two-hour roundtable, a first and major step AHAA [...]
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by Angela Sustaita-Ruiz on September 17, 2009 · 0 comments
in Hispanic Social Marketing/Web Insights, Hispanic/Multicultural PR Briefs
If you can’t physically be there for what will be the best roundtable yet staged on ‘Best Practices in Hispanic Social Networking’ don’t despair. The Hispanic PR Blog will be tweeting live from today’s discussion starting at 9:30 a.m and finishing at 11:30 a.m. A free full recording of today’s roundtable will be announced for Hispanic [...]
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by Angela Sustaita-Ruiz on September 14, 2009 · 0 comments
in Hispanic Social Marketing/Web Insights, Multicultural Media News
MIAMI, FL – As of today, the world of online content and information in Spanish has a unique new site. Today in Miami, Canadian multinational Suite101 Media Inc. announced the launch of Suite101.net, the Spanish version of its internationally renowned Suite101.com portal, an online site featuring-more than 2,500 freelance contributors- the world’s largest network of [...]
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