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FUJIFILM North America Corporation has launched its first Hispanic marketing and public relations campaign to support the launch of its new digital cameras with special emphasis on the FinePix Z70 and the durability of the FinePix XP10 digital camera. The campaign that began in May and will continue through August was designed to appeal to [...]
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The Hispanic community, and PR around it, is poised for growth as the country waits on the results of the 2010 Census. Expected to be similar to the 2000 Census, when the Hispanic population exploded and corporations took notice, this year’s Census will provide another increase to the Hispanic PR, social media, and communications industry.
Leaders [...]
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By KYLE ARNOLD
World Staff Writer
Rodrigo Rojas believes he sees a niche the same way his father did 11 years ago when he started La Semana, a bilingual weekly newspaper.
With other local entrepreneurs already owning grocery stores, restaurants and media catering to the Hispanic population, Rojas hopes his new public relations firm can help other businesses [...]
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By Manny Ruiz
Co-Publisher
The Hispanic PR Blog
A perfect storm of the good kind is brewing and if you haven’t already noticed it’s pointing to a year of colossal momentum for the Hispanic public relations industry. In 20 years of working in Hispanic PR and media, I have never seen the momentum I’m witnessing for Hispanic PR [...]
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Hispanic Public Relations Association and the Hispanic PR Blog unite to make history with first ever Hispanic Public Relations and Social Marketing Conference May 10-12, 2010 in Dallas, TX
DALLAS, TX – The Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog are joining forces to make history by presenting the first ever Hispanic Public [...]
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The Hispanic PR industry has always been the stepbrother of the Hispanic ad profession so it’s no surprise that when it comes to coverage from the Latino marketing trade media, Hispanic PR still gets mostly lost in the shuffle. With all due respect to my friends in the Hispanic market trades, it’s time that the Hispanic PR [...]
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LOS ANGELES – The LAGRANT Foundation (TLF) will award $100,000 in scholarships to a total of 15 ethnic minority college students pursuing a degree in advertising, marketing or public relations – seven African Americans, six Hispanics and two Asian/Pacific Islanders.
TLF will be holding the 11th Anniversary Scholarship Recognition Reception and Awards Program on Monday, June [...]
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