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The Hispanic Public Relations Association (HPRA) has chosen Rosanna Fiske, the first Hispanic CEO and Chair-Elect of the Public Relations Society of America (PRSA) as this year’s PRemio Awards Public Relations Professional of the Year. HPRA selected General Mills as the 2010 Corporation of the Year.
Fiske, a graduate coordinator and associate professor of advertising and [...]
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Latinos in Social Media [LATISM] has released the results to the first study ever to take a look at Latina bloggers both from a demographic and a cultural standpoint. Given the growth of the Hispanic market, these Latinas are the vanguard of an emerging consumer segment that is the most attractive target for companies right [...]
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BY LOURDES RODRIGUEZ, HPRA Los Angeles Chapter President
and DAVID HENRY, HPRA New York Chapter President
HPRA is making 2010 count! The theme of this year’s upcoming 26th Annual PRemio Awards and Scholarship Gala captures it best, “2010: A New Chapter.” Indeed, this year marks a new chapter in HPRA’s 26-year history. The organization has forged a [...]
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BY ROSANNA FISKE
More than 300 public relations and communications professionals gathered in Dallas this week for the first-ever Hispanic Public Relations and Social Media Conference. The brainchild of the Hispanic Public Relations Association and Hispanic PR Blog founder Manny Ruiz, the conference gave professionals a fresh look at communicating with the U.S. Hispanic market. It also [...]
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BY OLGA ROMERO
SOUTHWEST AIRLINES
In the heart of Texas, 400 communication and marketing professionals gathered last week to discuss best practices in Hispanic communications. The city: Dallas, The official airline: Southwest Airlines. With more than 25 conferences on Hispanic social media, diversity, and professional growth, this conference became the Mecca of interchanging ideas and a [...]
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BY MANNY RUIZ
Co-Publisher, Hispanic PR Blog
At one point during last week’s Hispanic PR & Social Media Conference in Dallas, someone or something mysteriously triggered a fire alarm, forcing a temporary evacuation. Maybe the conference topics and speakers were too hot but if you were there or monitored the historic conference through Twitter, you’ll understand why [...]
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DALLAS, TX – The Hispanic PR & Social Media Conference (May 10-12) gets underway today with an evening opening reception that will feature a keynote address by the CEO and Chair-Elect of the Public Relations Society of America (PRSA) Rosanna Fiske and will also include the results of the Hispanic PR Census. The conference also announced [...]
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The final schedule and list of speakers for next week’s Hispanic PR & Social Media Conference has been finalized and is published at http://www.hispanicprconference.com/conference-agenda/schedule or by clicking MASTER CONFERENCE SCHEDULE (Updated version May 7 2010). If you have not registered there is still time by clicking on this link: https://www.eiseverywhere.com/ereg/index.php?eventid=8866&
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- Conference features 24 sessions and nearly 70 speakers with 12 entire sessions specifically focused on Hispanic social media best practices
- Conference keynoters include top multicultural marketing leaders from General Mills, McDonalds and State Farm
- Renowned Latino comedian/screenwriter Rick Najera will provide comic relief for all attendees
DALLAS, TX – A Who’s Who of the nation’s leading [...]
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DALLAS, TX — Hispanic College Fund (HCF) has joined as a supporting sponsor of the Hispanic PR & Social Media Conference (www.hispanicprconference.com) being organized by the Hispanic Public Relations Association (HPRA) and the Hispanic PR Blog in partnership with the Public Relations Society of America (PRSA) in Dallas, May 10-12.
As part of its sponsorship HCF will [...]
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By Angela Sustaita-Ruiz
Co-Publisher, Hispanic PR Blog
There are four key media training mistakes in this otherwise fine interview with my husband and co-publisher Manny Ruiz:
- Never underestimate that when you go to an interview with media they may decide to do a video interview.
- Never wear jeans to an interview.
- Never play around with a [...]
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Hispanic News