By Lee Vann
CEO, Captura Group
Content has always been king, but probably never more so than in today’s Hispanic online market.
Social media have completely changed the nature of how content for online consumption is produced. Companies must now speak to
consumers through content that’s less formal, more timely, shorter and ultimately more engaging.
The social Internet has opened [...]
By Joe Kutchera
President of dotGlobal
The new report from the Pew Hispanic Trust — Latinos Online — shows that 64% of all U.S. Hispanics use the Internet and that foreign-born Latinos have crossed the tipping point with 52% online. As the Hispanic audience grows, they seek new content and increasingly find and regularly visit foreign web [...]
By Jose Villa
President, Sensis
Most lists that come out this time of year take a stab at prognosticating what will happen in various industries during the next 12 months. I’m sure you thought the headline on this article was a typo: Why would anyone be writing about trends in Hispanic marketing 12 to 24 months out?
Well, [...]
By Jennifer Woods
Executive Vice President, The San Jose Group
It’s no secret that the Hispanic segment has become an influential force in the U.S. While the 2010 Census will certainly confirm this, there’s an even bigger demographic reality developing, which still calls for a strong and steady focus on the Hispanic segment, but also warrants a [...]
By Rob Gorrie
Founder/president of AdCentricity
The 2010 Census is nearly complete, and all marketers are on the edge of their seat waiting to see how the pie will break out. But while we wait, we should be doing much more than sitting – we should be preparing, since we already know what the upcoming Census will [...]
By Lee Vann
CEO of Captura Group
We recently hired an intern named Tony to help us with a couple of projects here at Captura Group. As I have gotten to know him, I realize that he personifies the online Hispanic consumers that we marketers are trying so hard to reach.
Below, I introduce you to Tony and [...]
By Jose Villa
CEO, Sensis
Anyone who has worked in Hispanic marketing has heard this scenario before — a company with an established presence in the U.S. has decided it wants to pursue the Hispanic market (a consumer market it had previously ignored). Based on some initial research, U.S. Hispanics are generally unfamiliar with their brand and [...]
By Lauren Romero
Strategic Planner for Wave, cross-cultural experts of The Marketing Arm
The last time I posted here, I proposed that the world of U.S. Hispanics is so multi-dimensional, so complex, so much about living in multiple subcultures, that we now have to get beyond the initial simplifications marketers relied on to label and segment them.
Acculturation and language [...]
By Joe Kutchera
President of dotGlobal
How much do Mexicans spend annually on trips into the U.S.? Forty billion dollars annually, according to Jennifer Stefano, CEO of Border Billboard, who spoke at the Hispanic Retail 360 conference recently, citing a number of Scarborough and chamber of commerce studies.
Do retailers credit this revenue toward a U.S. Hispanic audience [...]
Hispanic News
