Downy’s CSR initiative includes partnership with Hispanic soap star Leticia Calderon, Latina organization Las Comadres, and Children’s Miracle Network hospitals


MIAMI, FL - Downy fabric softener's "Touch of Comfor" program has partnered with Quilt for Kids, Inc., Las Comadres international, and soap star Leticia Calderon for an aggressive CSR initiative that includes distribution of more than 100 hand-made quilts for kids nationwide that are part of the Children's Miracle Network Hospitals . Downy has partnered with Las Comadres - an international organization of Latinas with networks in more than 90 cities and 12,000 members -- to participate in the brand's pledge to
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