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By Gary Bonilla
If your brand has equity among a diversity group, you are primed for bigger success with the total market by enlisting them as your advocates in the digital space.
First, a few facts begin to point you in that direction:
Diversity groups fuel mobile growth.
Mobile web usage is higher among these groups.
Their discourse is emotional and [...]
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SANTA CRUZ, CA – Two of the country’s preeminent scientific societies have agreed to collaborate on initiatives to advance underrepresented minorities in science, specifically in the field of chemistry.
SACNAS, a national society advancing Hispanics/Chicanos and Native Americans in science, and the American Chemical Society (ACS), the world’s largest scientific society, plan to use their combined [...]
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By Gary McCormick, APR,
2010 Chair and CEO of PRSA
Last month in this space, I paid tribute to Betsy Plank, the “first lady of public relations” whose passion for students, education, scholarships, ethics and leadership has had an indelible impact on the public relations profession.
Today, as we begin the celebration of Black History Month, I thought [...]
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The U.S. is subject to powerful cultural forces rooted in demographics and ethnicity. Nowhere is the influence of these cultural crosswinds more evident today than in our growing Hispanic population and its increasing claim on a share of the American Dream. By the numbers, Latinos are the dominant minority group in the nation, totaling more [...]
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NEW YORK– Analysis of government economic data by The Opportunity Agenda, a New York-based public interest group, finds that national measures of opportunity are in decline and that unequal barriers to opportunity facing women and people of color do not rise or fall with the overall economy. Released on the occasion of President Obama’s first [...]
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Cox, Matthews, and Associates, Inc., the publisher of DIVERSE: Issues in Higher Education, has announced the launching of its new website, DiverseBooks.net. The company positions the site as “the [...]
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NORWALK, CT – Diageo has been named a leading diversity employer and will be featured in the 2009 ‘Best of the Best’ Annual Review Series by Olive Tree Publishing, Inc., publishers of the Black EOE Journal, Hispanic Network Magazine, and Professional Woman’s Magazine. The annual evaluation, now in its 18th year, sets the standard for [...]
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AUBURN HILLS, Mich.– Chrysler Group LLC received major recognition for diversity leadership and product excellence at the 14th Annual Urban Wheels Awards Tuesday evening in Detroit, Mich.
The Company received the Diversity Leadership Award citing its historic commitment to workplace diversity, small and minority-owned business development and to diverse communities, even in challenging times. In addition, [...]
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PHILADELPHIA, PA - Big Brothers Big Sisters of America and leaders of the nation’s largest African American fraternities enter National Mentoring Month 2010 with a bold action plan to significantly increase the number of black Big Brothers, beginning this year.
The plan is the result of Big Brothers Big Sisters African American Mentoring Summit in Atlanta in [...]
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HOUSTON – The Black Broadcasting Network (BBN), an African American owned and operated Cable Network by Pioneers, Entertainment Attorney Ricky Anderson and Yusef Muhammad, is now available on Verizon FiOS TV Video on Demand (VOD).
BBN is available nationwide (from New York to Los Angeles) on Verizon FiOS TV. The 24/7 network targets an underserved urban [...]
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WASHINGTON, DC - Federal Communications Commission Chairman Julius Genachowski has announced the appointment of Joel Gurin as Chief of the Consumer and Governmental Affairs Bureau and Thomas Wyatt as Chief of the Office of Workplace Diversity. Stuart Benjamin will be joining the Commission as the agency’s first Distinguished Scholar in Residence. He will reside in [...]
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NEW YORK, NY– Marketing and political research firm LatinInsights has launched a web site, HispanosInfo, that the firm says will provide timely, useful information for Spanish-dominant Latinos.
“Our research reveals a tremendous information gap for Spanish-dominant Hispanics,” says Marcela Miguel Berland, president of New York-based LatinInsights, a market and political research firm. “Although growing numbers of [...]
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Equals Three Communications, Inc was recently awarded a contract to assist The Cultural Center of Spain (CCE) identify opportunities to implement cultural initiatives in conjunction with the Millennium Development Goals (MDGs), which range from halving extreme poverty to halting the spread of HIV/AIDS, all by the target date of 2015. The initiative aims to strengthen [...]
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Two discrimination-related legal decisions today demonstrates how we’re struggling to embrace diversity in this nation. The first case involves an employer and the other deals with housing discrimination. To read about both of these cases see below.
Arkansas Nucor Plant Found Guilty of a Racially Hostile Work Environment, Plaintiffs Awarded $1.2 Million
BIRMINGHAM, AL – The U.S. District Court [...]
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NEW YORK, NY – A nationwide survey of the American people released today by the Anti-Defamation League (ADL) finds anti-Semitic attitudes equal to the lowest level in all the years of taking the pulse of the American attitudes toward Jews.
The survey found that 12 percent of Americans hold anti-Semitic views, a decline from 15 percent [...]
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By Tari Hartman Squire
CEO, EIN SOF Communications, Inc.
Successful marketing “with” the disabilities market of 54 million Americans (20% of the population) can be puzzling. This segment comprises over $1 trillion in aggregate income, and $220 billion in purchasing power. That’s more than the coveted teen market of $189.7 billion — and that doesn’t include brand-loyal [...]
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Five years ago this month, Roderick Palmore wrote “A Call to Action” — a pledge signed by the general counsel of some of the country’s largest corporations vowing to make diversity a major consideration in their selection of outside counsel.
Palmore, now the general counsel of General Mills Inc., wanted companies to put more business pressure [...]
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CORAL GABLES, FL – White, Asian and Hispanic managers tend to hire more whites and fewer blacks than black managers do, according to a new study out of the University of Miami School of Business Administration.
Using more than two years of personnel data from a large U.S. retail chain, the study found that when a [...]
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OAKLAND, CA – Kaiser Permanente has been awarded the prestigious “Recognizing Innovation in Multicultural Health Care Award” by the National Committee for Quality Assurance for efforts to reach across cultural and language barriers to provide health plan members with care that meets their unique needs.
“Kaiser Permanente’s innovative efforts to improve care for its culturally diverse [...]
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MIAMI, FL – In a move that underscores how Hispanic it’s chapter has become, the Miami chapter of the Public Relations Society of America (PRSA) officially disbanded its popular Hispanic Market Section last week. The vote to disband the section was approved overwhelmingly last Friday at PRSA’s annual Ev Clay Foundation Luncheon.
The decision was [...]
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The following statement was issued today by the Immigration Policy Center, a pro-immigration organization. Given that President Obama himself lobbied for the U.S. to get the Olympic games so it could demonstrate it’s multicultural maturity this viewpoint is especially interesting.
WASHINGTON, DC - Newspapers are reporting today that during the official Q&A session following the Chicago [...]
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From October 6-7, Diversity Best Practices (DBP) hosts its 16th annual Diversity and Inclusion Leadership Summit, which also includes—for the eighth year in a row—the CEO Leadership Gala, at the Ronald Reagan International Trade Center in Washington, D.C. This two day event for corporate executives, government officials, and university representatives included informational panel discussions, breakout [...]
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AUBURN HILLS, MI- MBA candidates from 22 of the nation’s leading business schools competed for $35,000 in scholarships in the 2009 National Student Case Competition, sponsored by Chrysler Group LLC and The Chrysler Foundation.
The National Student Case Competition is a unique, annual event designed to give high-powered student teams an opportunity to demonstrate their knowledge [...]
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NORTHFIELD, Ill - In celebration of diversity, Kraft Foods Latino Council is honoring Hispanic Heritage Month by hosting the first Chicago-area Consortium of Latino Employee Organizations at its Northfield headquarters. The effort unites Latino employee councils from 15 major companies to foster networking and the exchange of ideas in attracting and retaining Latino talent.
“Being open [...]
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NEW YORK, NY – PR Week is seeking input from PR pros for it’s annual PRWeek/Hill & Knowlton Diversity survey. The survey aims to assess the level of ethnic diversity in the PR industry, as well as the awareness and impressions of PR as a profession among different audiences. Results will appear in the December [...]
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Hispanic News