By Jorge A. Plasencia Decades back, diversity and inclusion were largely seen as social initiatives mandated through the federal government and embraced by only a handful of blue-chip companies. Fast forward to today
Atlanta seldom comes to mind when most marketers think about the future of Hispanic marketing or the dynamic Hispanic millennial segment. It’s usually far down the list in discussions of the growing Hispanic population.
Here’s a Four-Point Sniff Test to Approaching the Concept Correctly The demographics of the country have changed irrevocably. No longer is the concept of a vast, white, homogeneous culture, and several siloed multicultural ones,