The marketing at McDonald’s is informed first and foremost by ethnic insights that shape the chain’s marketing to African Americans, Asians and Hispanics. Then McDonald’s lays those insights over work for the general market.
— Upgrade from the standard red roses or box of chocolate… add a touch of mystery to you Valentine’s Day weekend —
— Leading Spanish-language broadcasting company to launch new programming starting in January —
— The program celebrates its fifth anniversary while honoring Latinos who have done outstanding work for their communities —
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