How Not to Become Black History

By some accounts, and rightfully so, multicultural advertising is going the way of the leisure suit. And except for my Uncle Bo, most are fine with the disappearance of the built-in belted bell-bottomed one-piece for grown folks. However, the wealth of culture that is the ethnic experience in America should not so quickly be put aside and the accounts thrust into the hands of inexperienced and under-equipped shops just for the sake of easier brand management. It's becoming increasingly apparent that brand
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PRSA Diversity Committee Offers Free Webinar Today for Black History Month

Join the PRSA Diversity Committee today in celebrating Black History Month with a free webinar that focuses on the African American market. “The Remix: Valuable Insights to the African American Consumer That Will Increase Your Brand Connection and Expand Your Market Share” will help you: Gain a fresh perspective on the African American consumer. Learn what African Americans spend money on. Learn why being relevant matters when making a connection. Gain insights on who the trendsetters in this community
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Black History Month is About Real People that Impacted My Life

Mike McQueen and Bernadette Morris both marked my life by opening doors of opportunities for me. In order to bring Black History Month to life, I like to tell my children about real African Americans that have impacted my life so today I want to acknowledge two Black Americans (a man and a woman) who blessed my life personally and professionally. The first individual, Mike McQueen, played an important role in my career in the early 1990s when I was only a police desk cub reporter at The Miami Herald.
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Maya Angelou Offers First Public Radio Show During Black History Month

This February Maya Angelou will host her first-ever public radio program. The one-hour broadcast is available to all PRI, Public Radio International, affiliated stations and African American Consortium stations free of charge. Intimate and provocative stories, poems and conversations will illuminate African American history including comedy, film and family life, rounding out the hour with memories of "mother and sister friend," the late civil rights activist
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Diverging Into Diversity: A Communications Strategy

In celebration of Black History Month in February, PRSA invited prominent black leaders in the public relations profession to offer their views and ideas for achieving greater racial and ethnic diversity in the industry. This is the first in the series. PRSA is also curating articles and blog posts throughout Black History Month via an open and collaborative wiki. Check out our Black History Month wiki here and add your posts. It’s not a coincidence that the words “diverge” and “diverse” begin
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NAACP launches multimedia website through a $500k Verizon Foundation grant

NAACP Interactive Historical Timeline

BASKING RIDGE, N.J.-- The NACCP has launched the NAACP Interactive Historical Timeline, a multimedia website that tells the story of the 101-year-old civil rights organization through words, pictures and video and narrated by actor Laurence Fishburne and other celebrities. The Web site, www.naacphistory.org, was funded through a $500,000 grant from the Verizon Foundation, the philanthropic arm of Verizon. Resources from the NAACP timeline will also be made available to teachers, students and parents through
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PRSA celebrates Black History Month

In honor of Black History Month, PRSA is spotlighting the role of African-American scholars and practitioners in advancing the public relations profession. PRSA has invited prominent leaders in the public relations profession to offer their views on race and public relations and their ideas for achieving greater racial and ethnic diversity in the industry. Wilma Ruth King, associate professor of public relations at the Rochester Institute of Technology, began that series Wednesday with a PRSAY blog post titled,
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U.S. Cellular joins Boys and Girls Club of Southwest Virginia in Observing Black History Month

ROANOKE, Va.-- U.S. Cellular has teamed up with the Boys and Girls Club of Southwest Virginia to honor the contributions of African Americans and encourage creativity among young people.  The 3rd Annual Black History Art Competition invites Boys & Girls Club members to select an influential African American and develop his or her likeness into an original 8.5 x 11 portrait using any art medium. "We are proud to support this educational opportunity for the kids," said Dee Taylor, director of sales for U.S.
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Verizon Wireless partners with UNCF for African-American scholarship program

ORANGEBURH, NJ – Verizon Wireless is partnering with the United Negro College Fund (UNCF) for a scholarship essay contest that will award 25 high school students between $2,500 and $5,000 as well as Verizon products.  The Black History Month contest asks students to address "How Wireless Technology Has Changed the World We Live In." "It is imperative students interested in challenging and improving themselves through higher education get the support they deserve," said Pat Devlin, president of Verizon Wireless' NY
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BlackTV247.com announces Black History Month channel

LOS ANGELES, CA-- In honor of Black History month, BlackTV247.com is offering the first broadcast channel exclusively dedicated to celebrating the historic and contemporary accomplishments made by people of African descent the world over. The channels  programs share a common theme of a great people in the diaspora whose perseverance, ingenuity and dignity has facilitated individual and collective achievement. "From NYC to Rio, from Cairo to Kingston, Paris to Atlanta, Soweto to Tokyo and everywhere in between, the
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AT&T launches ’28 Days’ campaign and web site during Black History Month to inspire and empower African Americans

DALLAS, TX -  AT&T is launch a "28 Days of inspiration" campaign and a Web site www.att.com/28days to celebrate the history, contributions and culture of African Americans this February.  The 28 Days campaign is a program AT&T created to highlight February as more than a reflection of the rich past, but "an unimaginable footprint to what the future holds beyond Black History Month in the African American community." "The essence of the 28 Days campaign and new interactive Web site is to encourage us all
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Handy Black History Month facts for multicultural PR marketers

WASHINGTON, DC - The Census Bureau has released a comprehensive list of key Black History Month facts and figures that are helpful to multicultural PR marketers. Background to Black History Month To commemorate and celebrate the contributions to our nation made by people of African descent, American historian Carter G. Woodson established Black History Week. The first celebration occurred on Feb. 12, 1926.  For many years, the second week of February was set aside for this celebration to coincide with the
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