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FORT WORTH, TX – American Airlines has launched an online soccer game, the Penalty Challenge, narrated by famed Spanish-language sportscaster Fernando Fiore.
The game features the character, “Earn Miles,” a new soccer sensation, and players help him score the maximum number of points. After playing, fans can receive a discount on their next American Airlines flight.
The Penalty [...]
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American Airlines understands the rich mixture of cultures and backgrounds represented by its employees, customers and suppliers – as well as the growing number of international destinations it serves. Diversity and corporate citizenship initiatives are woven into the fabric of the business and are seen as a way of life. Each employee is responsible for [...]
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FORT WORTH, TX – For the second consecutive year, American Airlines and Eurosport, the leading soccer-specialty retailer in the U.S., have launched the Give & Go contest, offering soccer fans the chance to sign up for the AAdvantage((R) )program and to become eligible for a grand-prize trip for two to Madrid, and many other prizes.
“Eurosport/Soccer.com is [...]
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FORT WORTH – American Airlines is promoting its AA Advantage program to US Hispanics with a new integrated campaign that launched last week and runs through the end of 2009. Targeting four major markets—Dallas/Fort Worth, Chicago, Miami, and New York—the campaign includes advertising, PR, and social media.
The campaign targets Hispanic consumers who are Internet savvy [...]
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