T-Mobile kicks off national multifaceted soccer campaign giving fans a chance to win trip to South Africa

BELLEVUE, Wash.– T-Mobile USA, Inc. today launched a national campaign, El Llamado del Futbol. The campaign will directly connect fanatics to  promotional opportunities. The multifaceted program kicks off today with a national sweepstakes that gives consumers a chance to win one of 10 trips for two to South Africa.

“We know that our customers — especially our Hispanic customers —
are among the most passionate followers of soccer, and we are
committed to bringing them exciting ways to connect with the game they
love in 2010,” said Wendy Pinero-DePencier, vice president of brand
and calendar marketing, T-Mobile USA.

Other campaign activities will follow the launch of the national
sweepstakes including in-store promotions, retail events, and
handset offers with the launch of the T-Mobile-exclusive Nokia 5230 Nuron .

T-Mobile also will offer customers original FIFA-themed mobile content
and services to personalize their phones and enhance their overall
2010 soccer experience, including ringtones, wallpapers, games,
accessories and applications.

Later this spring, T-Mobile will kick off 2010 Chances to Win as part
of El Llamado del Futbol, giving customers the chance to instantly win
soccer-themed or cash prizes daily. As part of the promotion, T-Mobile
will host retail events in select U.S. cities where fans can meet
soccer legends and have the chance to create their own soccer moments
through onsite activities.

Pinero-DePencier added, “For a true fan, soccer lasts longer than 90
minutes — it’s a chance to connect with family who’ve followed the
sport and rallied behind teams for generations. That’s why El Llamado
del Futbol will offer a variety of memorable experiences for
fanaticos, whether through player appearances at retail events or the
ultimate prize, a trip for two in June to South Africa.”