SXSW panel to explore engaging Latino audiences

By JUAN CASTILLO
The Statesmen

Austin, TX–A South by Southwest music conference music panel will explore how the entertainment industry can expand its audience by engaging Hispanics, the youngest, fastest-growing segment of the U.S. population, organizers have announced.

The music panel, “Reaching America’s Fastest Growing Market,” will be held March 19 at 5 p.m. at the Austin Convention Center. Panelists will include Tejano music pioneer Joe Hernandez, Becky Arreaga, president of the Austin-based Mercury Mambo marketing agency; and two veteran Latino marketing experts. To read the full story, click here.