Suzuki Motorcycles Pitches Urban Kids With Busa Beats

It’s a rare region of the U.S. consumer market that doesn’t have at least a few agencies hard at work figuring out how to get their products on the consideration list of younger Hispanic and African-American consumers. But if that terra incognita exists, it’s probably somewhere in the world of motorcycle marketing. That’s partly because, for motorcycle makers, the culture is the bike: when you get a motorcycle you swing a leg over it and emigrate to a nation with its own culture, language, rules, passport. Read More »