Susan G. Komen for the Cure taps Bromley Communications for PR and Integrated Hispanic Platform
Bromley Communications has been selected as the Hispanic marketing communications partner for Susan G. Komen for the Cure®. The announcement was made after completing a competitive search for an agency to strengthen the world’s largest breast cancer organization’s outreach efforts aimed at reducing breast cancer mortality among Latinas.
“When it comes to Latinas, breast cancer is the leading cause of cancer incidence and deaths,” said Executive Vice President and Chief Marketing Officer for Susan G. Komen for the Cure®, Katrina McGhee. “We will empower Hispanic women with life-saving education on the disease, risk factors, screening methods and other healthy lifestyle messages so that they are motivated to take the necessary steps to make a difference and seize the promise of a full life. Our new Hispanic marketing program builds on Komen’s commitment to healthy communities. In the last two years alone, we have awarded more than $76 million in grants benefitting Latinas across the country.” Read More »