Survey shows Hispanics still nearly invisible to 50% of U.S. advertisers

LOS ANGELES, CA -A national Hispanic marketing trends survey shows that most U.S. advertisers recognize the growing importance of the nation’s 50 million Latinos and their $1 trillion buying power 50% of them do not include Hispanics in their marketing efforts.  The field is wide open for companies that recognize the power of Hispanics as a driver of their businesses.

These are the key findings of a new Hispanic marketing trends survey commissioned by Los Angeles-based Hispanic advertising agency Orci.  sent to 9,300 senior marketers at Fortune 1000 companies. The survey, sent to 9,300 senior marketers at Fortune 1000 companies, was conducted via email in February of 2010.  The survey was designed to offer a broad and deep look at advertisers’ strategy, spending plans and viewpoints of the U.S. Hispanic market. Respondents included senior marketing and advertising executives of B2B, consumer, small, medium and large Fortune 1000 businesses across the country. Read More »