Summer’s Eve Faces Backlash for Stereotypical Ethnic Marketing Campaign
Wondering what NOT to do when it comes to hispanic marketing? Let this campaign from Summer’s Eve serve as an example.
“Seriously though, who heads up marketing over there? It seems like they really went out of their way to be as horrible as possible with these. From the voices to the stereotypical content (all hispanic women wear leopard print and revert to spanish when flustered? really?), not a single bit of this makes sense in the “trying to avoid having to do damage control later” department.”
Check out the entire story and more video at Perez Hilton.