Suds with splash

Procter & Gamble rolls out dish soap with Latin flare

Procter & Gamble Co. is taking its battle for Hispanic consumers all the way to the kitchen sink.

When the consumer products giant launched its Gain dish-washing soap last year, it was the first new hand dish-washing brand for P&G in nearly 40 years. It was also an attempt to go after the nation’s largest minority group and one of the fastest growing demographics by using colorful packaging and citrus aromas.

Read the entire article at Boston.com.