Subway Restaurants Sponsors Univision Radio’s Concert Series and reaches out to Hispanic youth through multimedia campaign
NEW YORK, NY– Univision Radio, announced a year-long sponsorship by SUBWAY Restaurants of its exclusive Concert Series. Each concert will feature an opening act performance by an up-and-coming artist, sponsored by SUBWAY Restaurants.
The partnership also includes the creation and promotion of a branded micro-site entitled “SUBWAY Artistas Frescos(TM)” (SUBWAY Fresh Face Artists(TM)), where listeners can enter to win prizes, including a grand prize trip for two to a Univision Radio Concert Series event over the course of the year and will allow participants to submit a creative video that incorporates the SUBWAY(R) jingle.
Each submission will be judged on uniqueness, creativity, originality and use of the jingle. The top-ten videos will be selected and posted on the site to allow visitors to vote for their favorite submission.
“Partnering with a leading consumer brand like SUBWAY(R) offers a terrific opportunity to promote our concert series in an artistic manner and we are excited to Read More »