Suave Professionals® is Helping Women Everywhere Live Beautifully with New GLAM4GOOD Partnership
Suave Professionals® is partnering with GLAM4GOOD to provide makeovers for deserving women and bring a touch of glam to women everywhere. All women can receive samples* to try for themselves and have the opportunity to gift them to others at Suave.com. With the NEW Suave Professionals® Natural Infusion range; three salon-quality collections that are made with specially-chosen exotic ingredients and contain no parabens or dyes, Suave® helps women live beautifully, inside and out.
Spearheaded by renowned style and beauty expert Mary Alice Stephenson, GLAM4GOOD, gives life changing makeovers, dramatic giveaways and transformative fashion adventures to deserving women. GLAM4GOOD can be found on The Huffington Post. Maria Menounos, host of “EXTRA,” star of “Chasing Maria Menounos” and author, joins the mission as she believes every girl should have access to beauty, whether it’s a head-to-toe red carpet experience or simply using good quality beauty products every morning. Together, Suave®, GLAM4GOOD and Maria are infusing goodness across the country, granting hair makeovers to deserving women and, with a simple click, to everyone with a free sample of NEW Natural Infusion products.
“Suave® is dedicated to helping all women live beautifully by giving them accessible salon-quality products, and our partnership with GLAM4GOOD helps us further that commitment in a deeper way,” said David Rubin, Unilever Vice President Marketing Hair, U.S. “Together we are giving women with amazing stories of survival and bravery the makeovers they deserve to look and feel their best every day.”
Menounos kicked off the goodness in New York, where Suave Professionals® stylists offered free hair makeovers and samples of the NEW Suave Professionals® Natural Infusion products to women at Broadway Plaza in Times Square. The range offers three hair care collections that are free of parabens or dyes:
- NEW Suave Professionals® Natural Infusion Anti-Breakage & Strengthening products with Awapuhi Ginger
- NEW Suave Professionals® Natural Infusion Moisturizing products with Macadamia Oil
- NEW Suave Professionals® Natural Infusion All Day Body products with Seaweed
Suave.com is the digital destination for information about the NEW Natural Infusion collection. Visitors can watch exclusive footage of the hair transformations granted by GLAM4GOOD, and register to get – and give – a free Natural Infusion sample. Consumers can also enter for a chance to win* full-size products by snapping a selfie of their own glam moment and posting it on Twitter or Instagram using #TouchofGlam. Styling tips and tricks for the new collection will also be available on Suave.com, and additional hair trends and product information can be found on the Suave Beauty Facebook Page or @SuaveBeauty on Twitter.
*About the Sampling and Sweepstakes
No purchase necessary. Void where prohibited. The Suave Professionals Natural Infusions Touch of Glam Sampling and Suave Professionals Natural Infusions Touch of Glam Sweepstakes are sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Both begin 12:00 a.m. ET on 3/17/14, Sampling ends 11:59 p.m. ET on 5/31/14 or while supplies last. Sweepstakes ends 11:59 p.m. ET on 5/31/14.
For over 70 years, Suave has been committed to creating professional-quality products for consumers that work as well as high-end salon brands. The brand is challenging consumers everywhere to Rethink Suave®, and rediscover the quality that is in every bottle they sell. As one of America’s top selling hair care brands, Suave offers a line of shampoos, conditioners and styling products that are proven to work as well as salon brands. The brand’s commitment to quality is why more than half of American households choose Suave.
About Unilever United States, Inc.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry’s, Bertolli, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann’s, I Can’t Believe It’s Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond’s, Popsicle, Promise, Q-tips, Ragu, Simple, Slim-Fast, St. Ives, Suave, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas.
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013.
GLAM4GOOD is a fashion movement, community and organization that ignites positive social change through style by harnessing the healing power, joy and attention of fashion. Spearheaded by world-renowned style and beauty expert Mary Alice Stephenson, GLAM4GOOD partners with nonprofits, fashion and beauty brands to provide life changing makeovers, dramatic giveaways and transformative fashion experiences for everyday heroes and people in need. Stephenson has served as fashion director, editor and stylist for the top fashion magazines and styled Hollywood’s biggest stars. In 2013, Stephenson partnered with The Huffington Post to launch a new platform for GLAM4GOOD that shares inspiring stories of transformation and empowerment through fashion, style and beauty.
About The Huffington Post
The Huffington Post is a Pulitzer Prize-winning source of breaking news, features, and entertainment, as well as a highly engaged community for opinion and conversation. The Huffington Post has 94 million monthly global unique visitors (comScore, November 2013) with more than 40% coming from outside the US. The site has over 50,000 bloggers — from politicians, students and celebrities to academics, parents and policy experts — who contribute in real-time on the subjects they are most passionate about and the site posts over eight million comments each month. The Huffington Post has editions in the UK, Canada, France, Spain, Italy, Japan, South Korea, Brazil, Maghreb, and Germany. The Huffington Post is part of AOL Inc. (NYSE: AOL).