Study Shows Pharmaceutical Information Not Reaching Hispanic Patients
A new study revealed that poor communication with Hispanic patients is adversely affecting the quality of care to this country’s largest minority group.
The Jeffrey Group, the largest independent communications agency targeting Latin audiences, and KCI Partners, a strategic market research and consulting firm, announced the results of this study measuring the knowledge and perceptions of minority patients relating to healthcare issues. The main focus of the study, which surveyed 422 physicians across the country, was to uncover barriers in receiving adequate treatment and measure the effectiveness of communication vehicles in educating Hispanic patients about their health. Read More »