Steve Harvey and State Farm collaborate on free digital content campaign
Starting this week, State Farm will present comedian, author, and radio personality Steve Harvey in a series of animated digital shorts in which he offers his comedic insights on a range of life topics. The content, delivered in Harvey’s patented “King of Comedy” style, is meant to make relevant and meaningful connections between Sate Farm and consumers and that will resonate particularly with African-Americans.
“These bits are strictly entertaining,” said Pan El, State Farm marketing vice president. “Though they address insurance and financial services related topics — to broaden State Farm’s brand voice in an unexpected way — they are delivered with Steve’s unique perspective and humor.”
Created by Sanders\Wingo, State Farm’s African-American ad agency of record, 48 digital episodes will be rolled out at regular intervals over the next 12 months. All the shorts are offered and shareable from all digital screens, including computers, smartphones and, mp3 players at www.harveyknowsbest.com. To read the rest of this story click here.