State Farm Tests NBC’s English-Speaking Networks to Reach Hispanic Consumers
You don’t need to just speak Spanish to reach the nation’s millions of Hispanic and Latino consumers.
In a new effort to get the word out about the durability and quality of its service to various generations of Hispanic consumers, State Farm is launching a multimedia effort across various properties owned by Comcast’s NBC Universal. Rather than keeping the campaign housed solely at NBCU’s Telemundo and Mun2 networks, however, the insurance company will also beam promotions via Style, NBC and E!
Read the entire article at Ad Age.