State Farm announces new marketing campaign featuring a CSR initiative and Latin Billboard Concerts in select cities
BLOOMINGTON, Ill.– State farm’s Music is My Ticket CSR program will support music programs in schools by allowing music fans in select cities to make a difference in their communities, while also enjoying musical performances by Latino Billboard 2010 nominated artists.
Through specially-branded, interactive State Farm booths, the Music is My Ticket program will collect donated instruments in exchange for two tickets to private concerts across the country.
The campaign will allow fans that make musical instrument donations to also have special early access to the concert venues through a designated entrance, in appreciation for their commitment to music education.
At the end of donation period, all instruments received will be gifted
to deserving schools in these cities, along with a monetary donation
on behalf of State Farm Insurance to benefit music education.
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