Spanish-Speaking Hispanics Embrace Online Video

A closer look at this Hispanic digital divide

Hispanics are not online in the same numbers as non-Hispanics, but those who are show heightened levels of online video and social networking activity. A joint Google and Ipsos OTX MediaCT study found that Hispanic internet users—especially Spanish-dominant and bilingual Hispanics—are more involved with video and social networks than the overall population.

In the study, 64% of Hispanic internet users visited a video site in the past month, compared with 50% of the general population. And Spanish-speaking Hispanics were even further ahead: The biggest lift in online video site usage was among bilinguals and those who preferred Spanish, 66% of whom used video sites. Among English-dominant Hispanics, the proportion was 61%. Read More »