Look For Surge In Spanish SEO Demand
by Sebastian Aroca
Traditional wisdom regarding Spanish SEO campaigns would have you believe that, despite the fact that Spanish is among the most widely spoken languages on the planet, SEO campaigns in Español just do not work. They don’t work because most Spanish-speaking countries are still rather behind in connecting their citizens on the Internet, so there is not a whole lot of Spanish content on the web in comparison to English, Japanese, or other languages. It is a wonderful idea in theory but, in the real world, Spanish SEO just is not worth it.
At one point, this may have been true. Over the last 10 years, however, the Hispanic market has changed. More and more Spanish-speaking people all across Latin America are becoming connected and, as this has happened, the amount of Spanish content on the net has increased dramatically. The other, and more relevant, effect worth mentioning is that more and more Spanish speakers are performing searches. The last decade, where Spanish SEO campaigns experienced little to no success, is not at all indicative of the future. Read More »
