Spanish SEM Lessons from CNN en Español
Live Webcast | Thursday, July 14, 2011 | 12:00 PM EDT, 4:00 PM GMT
Join us for the webinar “Spanish SEM Lessons from CNN en Español” presented by Christopher Crommett, Businesses Consultant and Media Strategist, NewsCertified Exchange and co-founder of CNN en Español, and Joe Kutchera, author of Latino Link: Building Brands Online with Hispanic Communities and Content.
In this comprehensive one hour webinar, we will address how the recent growth in Latino consumer markets (90% since 2000) impacts search engine marketers and where to draw best practices to target this demographic. We invite you to participate in the conversation during a live Q&A with Christopher Crommett, co-founder of CNN en Espanol. Christopher will discuss the challenges of engaging the diverse US Hispanic market in each Designated Market Area (DMA).
Also joining us will be Joe Kutchera, Director of Digital Marketing at Acento, and author of Latino Link: Building brands online with Hispanic communities and content. Acento is a representing member of the Association of Hispanic Advertising Agencies (AHAA).
By attending this webinar, you will learn:
- How to connect with US Latino consumer audiences
- Search Engine Marketing (SEM) strategies for adapting to the challenge of multilingual campaigns
- How other organizations use crowdsourcing to market to Latin American audiences