Spanish-language TV networks thriving
Their advertising sales may be down nearly $100 million, but Spanish-language broadcasters say that ringing sound you hear from their industry isn’t an alarm bell. It’s a wake-up call — and a lot of companies have already answered.
“This time next year, if you’re not in Hispanic media, you’re going to want badly to get in,” says Don Browne, president of Telemundo. “And those who are already in it are going to feel pretty damn good about it.”
Once a cozy little Monopoly board with all the hotels stacked on two properties, Univisión and Telemundo, Spanish-language television has turned into a rambunctious free-for-all with new competitors getting into the game all the time.
To read the full story from The Miami Herald click here.