MTA Launches Spanish-language Blog for Latino Riders
Responding to an increasing Latino population and ridership, the Los Angeles County Metropolitan Transportation Authority on Friday launched “el pasajero”, the nation’s first blog in Spanish from a major transit agency.
“We have to recognize that the majority of our customers are Latino,” said Marc Littman of Metro. “We want to put a Latino face on Metro, so people can identify that it’s not just white bureaucrats running this agency.”
At least 61% of Metro’s bus and rail passengers are Latino, as well as 37% of the agency’s employees, Littman said.
Read the entire article at the LA Times.