Spanish Broadcasting System appoints Eric Garcia as Revenue Chief of radio division
Spanish Broadcasting System Inc., (“SBS”) (Nasdaq: SBSA) is pleased to announce the appointment of Eric Garcia as Revenue Chief of our radio division for Spanish Broadcasting System Inc. (SBS). Mr. Garcia will be responsible for the management and oversight of our Local and National Radio Division and Event Sponsorships areas as well as the overall impact of Station Operating Income. Eric Garcia will be responsible for growing and overseeing the revenue in all of the radio divisions. Eric Garcia will be reporting to Albert Rodriguez COO of SBS. At the same time, he will continue to manage SBS New York radio station operations as General Manager.
“My appointment of Eric Garcia to a senior leadership role in SBS, represents complete confidence that he will do an excellent job,” states Albert Rodriguez, COO of SBS. “Eric Garcia has demonstrated a capacity for leadership and management skills in improving New York’s station performance. We are asking him to extend those abilities to our other Radio markets, please join me in welcoming Eric to his new position.”
Eric Garcia has been with Spanish Broadcasting System (SBS) since 2004. Prior to this appointment, he was VP of Sales for WSKQ-Mega 97.9 FM and WPAT-Amor 93.1 FM in New York. During his tenure as VP of Sales for WSKQ-Mega 97.9 FM and WPAT-Amor 93.1 FM, the stations have far surpassed historical over all station operating performance seen before at SBS-NY.
He started his radio career at Radio Sales at McGavren Guild Media before joining Spanish Broadcasting System (SBS) in 2004. Eric is a graduate of Long Island University with a Degree in Marketing & Management. He is a proud Queens, New York native.
“I am extremely excited for this opportunity; I will be able to work alongside the best operators in the business across our SBS markets, and together, grow the dynamics of the overall SBS portfolio. As with any close family, I look forward to working together with each market, and use our current relentless drive to grow SBS shares in every market,” states Eric Garcia.