AT&T Celebrates 5 Years of Dedicated Spanish-Bilingual Retail Program
Bilingual Store Program Continues to Expand and Evolve to Provide Holistic Retail Experience; Program Has Launched More Than 770 Bilingual Concept Stores Throughout the U.S. to Date
AT&T announced the five year anniversary of its national Spanish bilingual concept store program. Launched in the spring of 2006 in Los Angeles, Miami, and NYC, the fledging bilingual retail program has expanded significantly over the past five years to better serve Latino customers and anticipate Hispanic population shifts. Today, AT&T offers more than 770 bilingual concept stores throughout AT&T’s service regions.
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