Sofia Vergara welcomes Festival of Media LatAm 2015 delegates

Actress Sofia Vergara welcomed delegates at last month’s Festival of Media LatAm in Miami, with a video-message in which she trumpeted the impact of celebrity endorsement in brands’ social media marketing strategies.

“You’ve now seen how celebrities and personalities can impact your brands in this new world of social media,” she said to the audience.

 

See full video here.