Social, Sure, But Watch Social Media Behavior
BY JOSE VILLA
President, Sensis Agency
If you’re like me, you’ve probably seen innumerable reports and studies stating that Hispanics are more social.
Most of the data backing up this catchy headline focus on social media usage. Hispanics are active users of social media platforms, particularly social networks like Facebook, micromedia such as Twitter, and the reading and writing of blogs. Research firms like Forrester have gone further and looked at what type of social media users Hispanics are by understanding where they fit into their well-respected social technographic ladder (“Inactives” vs. “Creators,” etc.). Read More »