Tapping the Benefits of Social Sign-In
Users want many options as IDs across the web
Online content publishers that want users to sign in without having to register separately on nearly every site they visit have recognized the benefits of social sign-on, which lets visitors use preexisting identities to log in anywhere around the web.
According to an August 2010 study conducted by Edge Research for social sign-on provider Gigya, the most important benefits online retailers and media-entertainment publishers found in social sign-on were an increase in engagement (84%) and access to more profile data for targeting and customization (80%). Read More »