Influence vs Popularity: When Eyeballs and Dollars Don’t Match Up
Paul Verna, Senior Analyst, eMarketer
Influence is the key currency on social media sites, but it doesn’t always follow from simple popularity. How can marketers harness the word-of-mouth power made possible through social media’s complex relationships? In a new report from Vocus and FutureWork, principal Brian Solis throws a healthy dose of skepticism on the supposed correlation between popularity and influence.
Read the entire analysis at eMarketer.
Download the report at Vocus.